Last week, we went over the basics of creating boards and
pinning your own content. It’s a great
start, but to REALLY boost your engagement and followers, follow these tips as
well.
Mix pinning
your own unique finds with doing lots of “repinning,” which is repeating
someone else’s pin to your followers (just like a Retweet on Twitter). The
person whose image you repin gets credit on your pin, which increases their
following. Re-pinning pins that relate
to your industry and values is the fastest way to grow your own pin boards
while also getting a good idea of what is popular in your industry. Re-pins are
actually a good part of regular maintenance, and are fairly quick to do.
Comment on
other people’s pins; use it regularly to really engage with other users.
Obviously, use the same good manners and common sense you would when commenting
on a blog or other social media site.
Also “Like” other people’s pins to give a thumbs-up when you want to
recognize great content.
Use Pinterest’s
embed option to publish pins as content in your blog posts and website pages.
Note: As Pinterest is catching on, you may need to tell your users that they
need to click on a Pinterest image to get to the original source.
Optimize your
website content for Pinterest sharing.
Use images in every single post you write, so your post can be shared on
Pinterest. When you find yourself getting lazy about this, remember –- not
using an image in your post means no one will pin it. And remember — the prettier
the picture is, the more it will get pinned. The images that appeal to
Pinterest members are powerful and emotive, so keep that in mind when choosing
your pictures. That combination tends to work well for your blog readers, too.
Also consider
watermarking your images, or adding text to them. If you’re using your own
images on Pinterest, one of the best ways to help your image stand out is by
adding a clear description to the image itself, or adding a watermark with your
business name. Make sure it’s clear, but that it doesn’t block out the main
subject of the photo.
Last, but not
least, add a prominent Follow Me
on Pinterest button
to your website to advertise that you’re a pinner!
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