Thursday, January 29, 2009

Fidelity National Title's Tips and Tricks for flexmls® - What is the difference between a Portal and an Auto-Email in flexmls®?

A Portal is a personalized website that you set up for you customer. When you create a Portal for a client, they will receive an email containing the link to their website.

Your client will receive the email one time but will be able to login to their website any time they wish (see below).





The Portal is an interactive website that is branded to you and includes your contact information. Upon logging in, your client will be able to view the results of any customized search that you have attached to their contact record. They will have the ability to mark properties as favorites, possibilities & rejects (by clicking on the emoticon faces) and to send you an email inquiry on specific properties that interest them (see below).




***Tip: As your clients mark properties using the emoticons in their personalized Portal, this information flows through to their contact record in your Flexmls system. In contact management, if you click on the client's contact record and then click on the Portal tab, you will be able to see which properties your clients are most interested in, as well as those that they are not interested in. By clicking on the Favorites link within the Portal tab, you will be able to see the exact properties that your client has marked as favorite (see below).***




In comparison, an Auto-Email is an email event you set-up, based on a customized search that you have created for a specific client. You may specify how many days of the week you’d like this email to be sent to the client. The email will be generated when there is a change to a property which meets your client's search criteria (for instance, a new listing or a price change). If there were changes that met your client’s search criteria, your client will receive an interactive email which will contain a link to the properties. If there were no changes to any properties that met their criteria, the email will not be generated. You can create an Auto-Email in Contact Management by clicking on the client’s contact record, selecting the Searches/Auto Email Tab, highlighting the specific search that you’d like to setup the Auto-Email on from the Searches box on the left-hand side and clicking the Add an Auto-E-mail link (see below).







***Tip: The number of Auto-Emails sent to a client will be tracked on the client record in Flexmls. This information can be viewed from the Flexmls Dashboard under the A Column of the Contacts Pane. If you click on the number, you will be able to view the details of the email delivery, as well as the hit count (how many times your client viewed that specific email). If you click on the View link under the Content column, you will be able to view the properties which were included in the Auto-Email (see below). This is a great way to track whether or not the client is opening the Auto-Emails that have been sent to them. If your client has not opened any Auto-Emails, you may want to verify that you have the correct email address or that the emails aren’t going into the clients spam folder.***







Would you like us to bring a customized Flexmls class to your office? If so, please email info-fntarizona@fnf.com.

Pati Conover - Armls Approved flexmls®Trainer Fidelity National Title

Resource for Flexmls Training Online:
http://www.newarmls.com/
https://armls.webex.com/mw0305l/mywebex/default.do?siteurl=armls

flexmls® Web is a registered trademark of FBS

Friday, January 23, 2009

Think Outside Of The Box...The New Face of Home Tours

Tired of driving agents to 12 different houses? Trying to find a new way to get investors around to show foreclosure properties or just looking to grow your business in a unique way?

Here are some ideas that may get the juices flowing!

  1. Try a bike tour-A company in Boulder, Colorado takes clients on a bike tours through neighborhoods and advertises all over town with their custom bikes, read more...
  2. Use the new light rail to tour clients around the city.
  3. Book a Foreclosure Limo Tour with Fidelity National Title- Get a group of investors together, a Lender and Fidelity and we will donate the Limo Bus! For more information call 480-214-4540 or click here for more limo tour details....
  4. Meet for a hike with clients to discuss their needs and show them the area in a whole new way.

There so may ways to save money and grow your business. You just have to think outside of the box!

Friday, January 2, 2009

A Glimpse of Real Estate in 2009- Reshaping Real Estate

The close of the year often begs a retrospective approach to the events that took place-good, bad or otherwise. The sharp edges are often dulled in hindsight, motivated by the desire to put it all behind us and move on to the fresh promise of a new year.

To close out 2008, therefore, we’re taking a look at the industry’s most significant paradigm shifts. Don’t mistake these for trends-these are long-term, if not permanent, foundational changes to the way real estate will be conducted in 2009…and well beyond. If you haven’t embraced these shifts yet, start now. They are critical to your survival and bounce-back in the real estate business.

  1. Accepting Economic Reality
  2. Waning Consumer Confidence
  3. The New Lending Landscape
  4. Creative Cost Control
  5. Green For Good
  6. Seeing Real Estate Clearly
  7. Differentiation That’s Actually Different
  8. Bye-Bye, ‘Back to Basics’-Hello, ‘New Deal’
  9. Real Estate’s New Face
  10. Targeted Technology
For the full article, click here: http://rismedia.com/wp/2008-12-01/reshaping-real-estate/#more-31306

By Maria Patterson, Stephanie Andre, and Paige Tepping with RisMedia- www.RisMedia.com