Leverage Social Media

For most, participating in social media is like going to a rock concert.  You find yourself surrounded by people that all have a common interest (be it AC/DC or real estate).  You like the familiar, loud music, you like the energy of the crowd, you feel connected.  But, at the end of the show, there are only a select few that the whole crowd remembers.  It was those on stage, leading the audience to be connected, who made the biggest impression.

So with your efforts in social media, you need to make the choice: Are you going to be on stage, making the lasting impression?  OR are you going home in an overpriced souvenir T-shirt, telling all your friends how great it was?

Social Media has made it all too easy to organize a formidable community.  Now, to be successful in leveraging that community to “work” for you, it is your responsibility to get up on stage, in front of them, night after night, and start leaving an impression.  If you go to the show just to hold a lighter, you’ll always be just a face in the crowd.

1. Get there early to develop the largest amount of followers as possible.
2. Regularly provide relevant, compelling, eye-catching, and impressionable content for the community to consume – and share.
3. Update your status regularly with relevant, compelling, eye-catching, and impressionable bite-size content.
4. Participate (comment, message, tag, nudge and friend) in the Greater Community to grow your reach, relevance and influence.
5. Lather – Rinse – Repeat.

We can’t stress enough how important it is to learn to use these social tools of today. Be certain, they aren’t going away. The generation coming up under us will make sure of that.  So get up on that stage and make a lasting impression!

Source: Adapted from an article by Jim Cronin