Today is the last installment of our QR Codes for Real Estate Series. Earlier in the week we provided an overview of QR codes, and throughout the week we provided ways in which you can use QR codes in real estate. Today we share the final two ideas for using QR codes to bolster your real estate practice. If you put these ideas to paractice, we'd love to hear your feedback!
4. Property Flyers – Considering all of the information about the listing is on the flyer right there in front of them I think that this is another opportunity to leverage video. If you have a full video tour of the home on YouTube link to that. If not create an Animoto video or something slideshow esque, upload to YouTube and link to that. If you are uncomfortable with video then link to a Vyoo.it listing page where they can then see additional photos and information that would not fit into a single page flyer. I have walked past 1000′s of real estate offices and have seen none of them leveraging this idea which again seems to fall into the no brainer category.
5. Your Vehicle – Hear me out on this one. I polled our Facebook fans a while back to see how many of them were leveraging their contact info and domain name on their ride. Seemed to be the majority. That being said how many agents have taken it to the next level and actually placed a QR Code on their car? My guess is zero, but hey I could be wrong. The strategy with this QR Code should be similar to the business card. Again, address in the video that you link to that you appreciate them taking the time to scan the QR Code on your vehicle and that if they are looking for a tech savvy agent to help them with their buying or selling needs you are the one they should contact when they are ready. An additional bonus is that if it replaces the current headshot you have on the window of your Camry I have made the world a better place!
Source: Chris Smith, Tech Savvy Agent
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