Monday, December 19, 2011

Contracts Canceled As A Result Of Low Appraisals

Walt Molony of the National Association of Realtors reported that as recently as October, one in 10 member agents said they'd had a contract canceled as a result of a low appraisal, 13 percent said they'd had a contract delayed, and 16 percent said they'd had a contract negotiated to a lower sales price as a result of a low appraisal.


New and proposed federal rules governing appraisals, changes in the way appraisals are conducted, and a still uncertain housing market have hit the appraisal part of the home buying and selling process in a way that is adding to housing market instability.


The world of home appraisals changed on May 1, 2009, when Fannie Mae and Freddie Mac adopted the Home Valuation Code of Conduct. These new rules prohibited lenders from hand-picking appraisers. To comply with those rules, many lenders have started using appraisal management companies that afford them an arm's length relationship with the appraiser. The appraisal management companies hand out assignments to their participating appraisers on a random basis. And they get a significant slice of the appraiser's fee, cutting the amount that actually goes to the on-the-ground appraiser.


It's not an arrangement that traditional appraisers -- who may have built long-term relationships with brokers and lenders -- like. "They want appraisers to produce a product and we provide a professional service," complained Francois Gregoire, a Saint Petersburg, Florida, veteran appraiser. "And they want it turned around in 24 or 48 hours. All those personal relationships that I built over the years are out the window."


Gregoire, who has stopped doing mortgage appraisals because he says they are no longer profitable, asserts that the new rules are resulting in a reliance on appraisers who are inexperienced and willing to travel significant distances to conduct those home inspections. And that results in appraisals that are less sensitive to neighborhood nuance, and less useful to borrowers and lenders.


Borrowers are watching their "locked in" low rates expire -- while they pay for one appraisal after another. Lenders are afraid to trust the appraisals they get, and are ordering more and more of them. Underwriters want more comparables. They want more narrative and more photos. Meanwhile the clock is tick tick ticking on your loan. The appraisers themselves say they're being paid less to work faster in a more confusing market than they've ever faced.
The lenders say they are just playing defense, in order to ensure that the value of the collateral supports the loan amount.


The biggest issue for appraisers, lenders and ultimately, borrowers, is how to evaluate properties in neighborhoods with foreclosures, short sales, and not enough solid sales to provide comparable data. The question becomes, when appraising a market that is so volatile and different from anything ever seen, with one-third of the neighborhood in foreclosures, and another third is short sales, and another third is regular, how do you even determine what is fair market value?


Many mortgage brokers contend that appraisers should mark up the value of homes when comparing them to foreclosures and short sales, because many of those distressed properties are in disrepair or are so complicated to buy that they command unrealistically low prices.


Further complicating the process, appraisers who for years mainly faced pressure to preserve deals, now are facing pressure in the other direction from lenders who want to make sure they have enough equity to cover them even if home prices fall further. Mortgage rates have been near record-low levels, and lenders don't want to commit to bargain rate deals unless they are a sure thing.


Home buyers and refinancers can't always fight the troubling appraisal. Pros are telling consumers to peer carefully over the shoulders of those appraisers. It's important to look at the comparable sales that were used, and if you don't think they are reflective of market, make the lender aware of that, and be more involved in the process.


If an appraisal comes in too low, you can appeal it, and order up (and pay for) another one. However, as many have found out, you still may not be able to get the loan you want.


On December 2, several U.S. regulatory agencies issued new guidelines for appraisals used in mortgages which originate from federally regulated banks, along with a statement noting "financial institutions are responsible for selecting appraisers and people performing evaluations based on their competence, experience, and knowledge of the market and type of property being valued." The statement also noted that these guidelines might be rewritten once again, once the Fed's rules are made final.


Source: Linda Stern, Reuters

Wednesday, December 14, 2011

New and Improved Website to Better Serve You Coming Soon!



We are excited to announce the upcoming release of our newly redesigned website http://www.fntarizona.com/. The new and improved website reflects a lot of thought as to how we can better serve you, our partners in success. You’ll experience a different look and feel, and we believe, find the site more intuitive and easier to navigate, and get to the information YOU need, with links specific to your needs as an agent, investor, or lender.

Our redesign provides you a more efficient Marketing Center, allowing you to more rapidly find the products and services you need, from our various reports available to ordering your print materials.

You’ll more easily be able to stay up to date with the latest in improved services and critical industry news with the improved deeper social integration of the website.

Watch for more news regarding the official launch date of our redesigned website!

Thursday, December 8, 2011

Tuesday, November 29, 2011

Earn 12 C.E. Credits and your CDPE Designation

Would you like to learn how to reduce short sale processing time by 50%? Or learn to close four times as many deals?! Join the over 30,000 Certified Distressed Property Experts® who have discovered the secret to surviving this real estate market!

Fidelity National Title, your partner in success, is making an exclusive offer for a huge savings of $150.00 on the upcoming 2-day CDPE course, November 30th and December 1st, 2011. Registration is November 30th, 8:00am, classes run both days 9:00am to 5:30pm.

Earn 12 C.E. credits and your CDPE designation, which includes:

Ø 320+ page field manual

Ø One year CDPE membership

Ø Complete short sales forms

Ø Short sales submission guidelines

Ø Complete sample short sale package

Ø Foreclosure solutions flowcharts

Ø Monthly coaching calls

Ø Forum and website access

Ø Use of the CDPE logo

Ø Bonus section on HAFA

Ø HUD short sale acceptance ratios

Don’t miss out on this great opportunity to save money on this exciting course! And to make it even easier, you can make 3 easy payments of $158.00 or one payment of $449.00.

Course takes place at Fiesta Resort Conference Center, 2100 South Priest Drive, Tempe.

Friday, November 18, 2011

Just 'Glympse Me'

Imagine, you’re at the NAR® convention, among 1000’s of people, and an associate is trying to find you…

Or you’re at a listing, about to show it to potential buyers, but they’re new to the area and lost.

Just Glympse™ them! Huh??!

Glympse™ is a brilliantly conceived mobile application that lets you share your real-time location via SMS, email, Twitter, or Facebook. It's a useful, easy-to-use tool that doesn't require you to sign up, create any profiles, or invite contacts. Your location is only shared for the duration you specify and then stops.

With Glympse, you don’t send the address; you merely send a Glympse of your current location, and with a tap on the recipient’s screen, they navigate their way there. Or if you're not yet at the location, you might send them a Glympse showing it on a map, as well as your real-time location as you make your way there. There are so many possibilities with such a powerful, location-aware application.

The Glympse app is clean and refreshingly simple to use. To get started, launch the app, hit Menu, then Send a Glympse. Next, input a phone number or e-mail, or choose to share a Glympse with Facebook or Twitter. Set the duration (anywhere from 10 minutes to 4 hours), and that's it. For the allotted time frame, your contact(s) will be able to view your real-time location on a map, from a mobile device or desktop browser. If you're on the move, you can also input your destination, so your contact can see where you're headed.

For those who routinely use Glympse to transmit a location (e.g., children with eagle-eyed parents), the app includes a nice Favorite feature, which saves the recipient(s) of your Glympse, duration, and destination, all for easy sending later. The app also comes with an optional home-screen widget, which puts Favorites, Glympse History, and Send Glympse functionality right on your home screen.

Glympse is an incredibly useful app that has the potential to become incorporated into many of our daily routines. Try it out for yourself, and see if you and your friends start saying, "just Glympse me."
It’s available for Android, iPhone, WinPhone7, and Blackberry. http://glympse.com/get_glympse
Sources: CNET, Glympse

Tuesday, November 8, 2011

2012 Crystal Ball Conference Recap


On Thursday, November 3 Fidelity Phoenix held a Crystal Ball Conference at the Tempe Center for the Arts. Over 500 Realtors were in attendance, and attendees were able to interact with the panel. Below is a brief recap of the event. A video of the event and the Power Point Presentation will be made available soon, if you would like the video and/or presentation please contact your Fidelity Phoenix Representative.

·The Power Point Presentation was created with data from Mike Orr of the Cromford Report

·Data showing that REO market is slowing down and that Short Sales will dominate 2012

·Bank panelists concurred that they want to increase their short sale approvals for 2012 and are hiring more people on their teams

·Banks would rather approve short sales than foreclose

·Possible trend upward trend in prices b/c SS tend to sell for higher prices than REO in AZ

·Only 2 years ago, banks handled delinquent mortgages almost exclusively by foreclosure so a shift to SS is momentus

·AZ Mortgage Delinquency rate is down 32% since 2009 which is a bigger drop than any other state in the nation

·There is no longer a glut of future foreclosures looming over AZ

Monday, October 31, 2011

Social Media's Impact on Brands

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social media, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

To better understand the new social consumer, Beyond and M Booth conducted a study of 1,500U.S. consumers, asking about the two products and services they had most recently researched online and how they went about it. They were then categorized as either a high sharer or a low sharer, each utilizing various digital channels differently, depending on whether they are researching and interacting with high or low involvement products.

Of the 1,500 consumers polled, 53% use Facebook to interact with a brand, with 42% going so far as to write a post or comment about a brand, and 40% ‘liked’ a product. 33% wrote a product review, and 20% use Facebook to research a product at least once a week.

Products research or purchased were categorized as either high involvement or low involvement. High involvement products such as photography equipment, other electronics including computers, and vacations, were less frequently purchased. This due to them being more complex and expensive, requiring more time and effort in the research phase. Low involvement products, such as cosmetics, baby supplies, and food were bought more frequently with less thought and research effort, due to the lower cost.

High sharers tend to be the most valuable to brands as they recommend products three times more often and influence other’s buying decisions. They make up 20% of online consumers and tend to be younger, have stronger brand loyalty, own multiple internet devices, and research low involvement products.

Low sharers make up about 80% of online consumers and tend to be older, are more open to changing brands, care more about quality than brand image, are more likely to purchase researched products, and research high involvement products.

The three channels that influence the social consumer are Earned, Owned, and Search. Examples of Earned are rating and reviews sites, news articles, word of mouth, and blog posts. Owned channels are brand websites, Twitter, Facebook, and YouTube. Search channels are paid search and organic search.

Channel influence on products is very similar for all three channels, with baby products the most influenced, with personal finance products the least influenced. Facebook has the most influence on baby brands, YouTube on music brands, and review sites on electronics.

After online interaction, 31% are prompted to purchase, 26% take no action, 20% are prompted to recommend, 9% are encouraged to visit, 8% have an increased awareness, and 3% had their product impression changed and were encouraged to contact.

All digital channels play a role in a brand’s marketing strategy; looking at the channel your consumer is most influence by will lead to an increase in your digital ROI. With Search acting as the gateway of influence on today’s consumer, creative digital content is essential within Earned and Owned media channels to boost a brand’s organic search relevancy. Identifying high sharers in the most effective digital location, and engaging them with sharable content, will help lead to a cycle of recommendation, loyalty, and purchase.



Sources: Lauren Drell, Mashable, and data from M Booth and Beyond

Thursday, October 20, 2011

Our Christmas Wish Golf Tournament Is Coming Up!


What better way to give back to our community while having a lot of fun, than by joining us at the 2011 Christmas Wish Charity Golf Tournament, Saturday December 10th at Talking Stick Golf Course in Scottsdale. If you are unable to participate in the tournament, please also consider the underwriting sponsorship opportunities available.

· 8:00 a.m.—Registration & Breakfast

· 9:30 a.m.— Shotgun Start

· 2:30 p.m.—Tournament Concludes

· 3:00p.m.-5:00p.m.—Awards Ceremony, Food & Cocktails @ Shadows Lounge



Tournament:
Talking Stick Golf Course
9998 East Indian Bend Rd
Scottsdale, Arizona 85256

Lunch/Awards:
Shadows Lounge - Talking Stick Resort
9800 East Indian Bend Rd
Scottsdale, Arizona 85256

Fidelity National Title is proud to partner with the Johnjay and Rich Care for Kids Foundation that assists and serves children in need by creating uplifting experiences for families facing difficult life challenges. The funds raised will directly benefit the Johnjay and Rich Care for Kids Foundation which helps children and their families in the local community. With these donations, this foundation will be able to “grant” the wishes of over 100 families this holiday season with gifts, food, clothing and bill payments. Both Fidelity National Title and Clear Channel Communications deeply believe in giving back to our local community.

The Christmas Wish Program grants wishes and offers assistance to families in extreme need. It can be heard on the radio and online during the Johnjay and Rich Morning Show on 104.7KISSFM primarily during the holiday season, between Thanksgiving and Christmas. A “wish” is delivered each day (Monday-Friday). Special 12-hour “Wish-a-thons” are held in various markets to increase donations and awareness. During these wish-a-thons, multiple families are granted wishes throughout the day.

For more information, sponsorship form, or registration, please visit https://www.facebook.com/FidelityPhoenix?sk=app_182667455607.

Friday, October 14, 2011

Using Google Analytics In Social Media

In a recent interview Michael Stelzner of Social Media Examiner did with Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0., Avinash shared how the free enterprise-class tools available through Google Analytics affects businesses today. He explained how your social media activity influences the behavior of your business audience to help you improve your results.

Think about 3 buckets:

Acquisition – It provides details about where people are coming to your site from. Was it from SEO you’ve implemented, from your Twitter, etc.

Behavior on your site - Bounce rate, the percentage of people who somehow landed on your site, but went (clicked) no further. It’s pretty valuable information, as it can help you identify weaknesses at the floor level of your site. From seeing what pages they’re landing on and immediately leaving, it may suggest broken links or landing pages, or campaigns/content that may not be enticing enough to make them WANT to go further.

Conversion or outcome for you – This is where Google Analytics goes deeper. Did they land, click on an e-report to be sent to them, and thus become a lead? Did they leave a comment on your blog thus adding value to your site as well as to SEO and the conversation? You can measure the number of people who follow you on Twitter, who sign up for your RSS feed, who come back repeatedly, etc.

Google Analytics can also help you understand your social media results, particularly when used in your business branding and marketing. Not only do you want to know when your Tweets or Facebook posts, etc. cause activity and engagement, but most important, what was the value of that activity? Did that activity drive more website visitors, more website engagement, more prospects? Knowing these things, by Google Analytics measurement, quantifies your social media efforts. This enables you to compare the value of your social media efforts against that of other avenues, i.e. display ads, SEO, etc.

One of the things you can easily do in Google Analytics is to create and track what they refer to as advanced segments. This could be your Twitter segment, another for Facebook, another for YouTube, etc. It takes you literally about 3 seconds to create a segment, then once created, all the same stats and details you can find out with Google Analytics, are than drilled down to specific segments. You can than compare the value you’re getting from one segment to another, and make adjustments of time invested based on that. If you’re getting say 23% more comments on your Tweets than your are on your Facebook posts, might knowing that direct where you apply the larger percentage of your social media effort and time? Super valuable information!

In terms of which metrics of social media provide the greatest value to you, while it’s great to know how many Facebook followers you have, how many Tweets you’ve been mentioned in, etc, it’s of more value to you to move beyond those basic numbers. For example, with your Twitter segment, look at the number of re-Tweets. Think about it like this, each of your Tweets is like a drop in a lake. What matters more than the number of Tweets you’ve made, is the wave caused by that drop; is it a big wave or a small wave? If your Tweets provide value to your followers, they validate that by re-Tweeting, and now that value goes out to others who aren’t perhaps already following you or even know who you are. You’ve just been introduced to perhaps countless other prospects!

The follower re-Tweet percentage is also important to measure and look at. Is it just your Mom and Dad re-Tweeting your brilliance, or is it a growing number of followers that you have? If you analyze these metrics, it enables you better know who the people are who follow your Twitter account, what are their needs, what do they respond to?

Another important metric to look at is conversation rate; on Twitter this would specifically be the number of replies you sent each day, and the number of replies received each day. Basically, it’s measuring more one-on-one or one-on-few conversations. Social media is not a medium where simply shouting creates value. The real value comes when that “connection” is made by people with your brand. THAT is the real gift of social media.

To learn more about Google Analytics in social media, you can follow Avinash on Twitter, @avinash, or go to http://www.google.com/analytics.

Monday, October 10, 2011

Highly Anticipated 2012 Crystal Ball Conference

Where, on November 3rd, will you find 600 of the top thought leaders in the real estate market, as well as the top 25 brokers and the top 50 agents in Arizona? At our Crystal Ball Conference! You won't want to miss this amazing event!

For the first time in history, every major bank, servicer, and asset manager will be participating on a speakers’ panel, sharing their thoughts regarding the future of distressed property in Arizona for the next 12 months.

This is the most highly anticipated real estate event of the year! You’ll gain insight into how servicers and banks are liquidating property in Arizona. New programs, philosophies and trends of the Arizona distressed market will be discussed. Inside tips and information on how to navigate the REO short sale and pre-foreclosure market will be shared.

The illustrious panel includes:

Bill Borda, Senior Vice President with Bank of America’s Short Sale, Deed In Lieu and Real Estate Owned organization. Bill’s team is responsible for gathering voice of customer data and using that data as a catalyst for process, policy and technology changes to close more short sale transactions and improve the real estate agent and homeowner experience. Bill’s team is also responsible for conducting education on the Bank of America short sale process for real estate agents.

Bill has been with Bank of America for 12 years and served in a variety of sales, marketing and process design roles at the bank. His key accomplishments within the Home Loans organization include building a broker loyalty program, transitioning more than 5,000 banking centers from a mortgage origination channel to a referral channel and earning his Six Sigma Greenbelt Certification. Bill is a graduate of the University of Delaware and earned a Masters of Business Administration from the University of North Carolina Charlotte. He is based in Charlotte, NC, where he lives with his wife and four children.

Alex Charfen, Co-founder of the Charfen Institute, LLC, is an entrepreneur, teacher, author, speaker—and is on a mission. Has made a career out of helping agents grow their businesses by learning to cope with shifting markets and better serving their clients. Since the Institute's inception in January 2008, tens of thousands of real estate professionals have attended his education courses and achieved the Certified Distressed Property Expert® (CDPE) designation, making it the fastest-growing designation in real estate industry history.

Charfen Institute continues to set the pace for the real estate industry by leading the next wave in the market – real estate investment. The company made history again in October 2010 when it launched the only designation specifically addressing the needs of residential real estate investor clients, the Certified Investor Agent Specialist™ (CIAS) Designation.

The CIAS Designation trains real estate agents to find, create, and close with residential real estate investors, providing the necessary tools and strategies to help them make sound investment decisions for their future.


Reginald H. Givens, Foreclosure Assistance Administrator with the Arizona Department of Housing. Currently Reginald is working on the implementation and continuing development of the State’s foreclosure prevention program, Save Our Home AZ, which is part of the U.S. Department of Treasury’s Hardest Hit Fund.

Reginald successfully coordinated the State’s Your Way Home AZ program which is part of the Neighborhood Stabilization Program. Additionally, Reginald works on the National Foreclosure Mitigation Counseling program, designed to help homeowners facing foreclosure by providing them with much needed loss mitigation counseling. Through the combination of these programs, Reginald is helping to bring stability back to our housing market.


Bob Hora, Short Sale, Deed In Lieu, Real Estate Owned, BAC Field Services & LandSafe Default Executive for Legacy Asset Servicing, Bank of America Home Loans, one of the world’s leading financial services companies and the nation’s leading mortgage servicer. He leads a team of approximately 5,000 associates dedicated to assisting customers with property liquidation and foreclosure prevention strategies.

Mr. Hora has more than 27 years of leadership experience in the financial industry. Most recently, he served as Vice President and Officer for Default Management at Fannie Mae. In this role, he was responsible for supporting Fannie Mae’s servicing portfolio managing loss mitigation caseloads and preferred loss mitigation strategies, as well as managing foreclosure, bankruptcy, and retained attorney activities and related third-party support.

Prior to joining Fannie Mae, Hora was Senior Vice President at GMAC ResCap. His responsibilities included managing the special servicing and subprime loss mitigation platform for first and second liens, including instituting the HAMP program.

JK Huey, Senior Vice President REO and Short Sale, Wells Fargo Home Mortgage REO and Short Sale, headquartered in San Antonio, Texas. In her role, Huey is directly responsible for managing all REO, Short Sale and Deed-in-Lieu activities for the servicing channel.

Huey, a 29-year veteran of the mortgage industry, joined Wells Fargo in 2009. Prior to joining Wells Fargo, she was the servicing manager at IndyMac Bank and held senior management positions with Washington Mutual and HomeSide Lending. Huey has managed Customer Service, Default Management, Escrow Administration, Cash Management, Investor Reporting, Acquisitions and Retail Production.

Along with being a Certified Mortgage Banker, Accredited Mortgage Professional, a member of the MORPAC and Loan Administration Steering Committees with the Mortgage Bankers Association of America, Huey was the President of the Texas Mortgage Bankers Association from 1998-1999, the past Chairman of multiple committees, and the recipient of the Young Mortgage Banker of the Year in 1992.

Brent Taggart, Senior Vice President of business development and client relations at Green River Capital LC (GRC), a leading REO asset management and loss mitigation provider.

The real estate and mortgage trading industries are familiar ground for Taggart, who has more than 14 years experience. Before joining GRC, Taggart was the SVP of trading at 406 Partners where he was responsible for pricing, business development, and client management. He also worked for Credit Suisse in New York, where he managed pricing, due diligence, portfolio management and the portfolio’s servicing oversight as vice president of Scratch and Dent Trading.

Taggart began his career at Fairbanks Capital Corp., where he discovered a penchant for the mortgage business and began to learn the fundamentals of default servicing. He quickly moved up the company from operations to the analytics department, becoming a senior analyst who meticulously dissected large data sets for clients as well as the senior executive team and served on the Pricing Committee.

Wednesday, October 5, 2011

Facebook Best Practices

We previously shared 5 of our 20 Facebook best practices and today we share the next 15 best practices.

#6: Put a fan page widget on your blog or website: You’d be amazed at how many people simply don’t know about your fan page. Putting it on your website (i.e., your home base) will get it in front of all of your website visitors. My favorite example of this is from Klout. It got me to Like them!

#7: Customize your fan page URL: Vanity URLs are a fantastic way to make your fan page memorable. Check this awesome fan page http://facebook.com/awesomefanpage. Vanity, baby!

#8: Put your fan page URL on your business cards: Combine offline and online by letting the people you meet IRL know about your fan page.

#9: Put a link on your personal Facebook profile: Put this under the “links” section. This is a “soft sell” of sorts, letting your friends passively know about your page. You might have forgotten that people actually check that part of your profile!

#10: Harness the power of your team: Have everyone in your organization put your fan page link on their personal profile.

#11: Ask fans to post a link: Ask all of your current fans to post a link to the fan page on their personal profile. As long as you don’t ask this often, I’ve found that people love to help out. Leverage the power of your existing audience and get results! For instance, at Monk Development, we simply asked everyone to post a link to our company fan page on the same day. We doubled our average daily Likes because of one simple step.

#12: Put a tag in your YouTube videos: If you make compelling videos as a part of your content marketing strategy, throw in a well-timed fan page link at the end of your YouTube videos. The Gregory Brothers, the geniuses behind “Auto-tune the News,” are some of the best social marketers around. They always include a link to their fan page (and other social networks) at the end of every video and make it a welcome addition to their content.

#13: Put your fan page URL on your Twitter profile background: Lots of tweeters still use the web-based version and your profile background is a prime piece of web real estate. Cross-advertise and use one social network to promote another! CenturyLink does a great job of this. If you go to their Twitter page, you can clearly see where their fan page is located. They don’t make you guess, which leads to conversions!

#14: QR codes for your page: I bought the furniture for our house mostly because the store used QR codes to get me to their fan page. Once I got to the fan page, I was welcomed with a custom landing page that welcomed me to the store. It wasn’t elaborate, but it was creative and it worked! They engaged me as a customer both online (QR code leading to fan page) and offline (sales agents in the store), making sure I knew I was welcome. Smart!

#15: Use your fan page: Use the “Tell Your Fans” feature. With the tools built in to the fan page, Facebook allows you to import a contact file or import your contacts from Hotmail, Yahoo, etc. Good for when you’re just starting out and want to tell people you already know.

#16: Add a Like box: Place this in your blog/website sidebar. This is a given. A must. But when you do this, make sure you set the options to include face pile. That way, your Like box will show your readers how many of their friends like the page as well. Genius.

#17: Use targeted keywords in a Google AdWords: Use a keyword-based ad and direct people to your fan page. This is like Facebook ads on steroids. If you’ve never used AdWords before, it’s fairly straightforward.

#18: Redirect your webinar guests to your fan page: If you use GoToWebinar, you can choose to send registrants to a URL of your choosing after they sign up. This is where you let them know of the awesomeness that is your fan page.

#19: Put your fan page URL in your Keynote/PowerPoint slides: When I present, the last slide I show is my contact info, complete with our organization’s fan page. Most people are already on Facebook, so it’s a no-brainer to give them an easy way to connect with you.

#20: Last, and certainly least, invite all of your friends (if you must): This is at the end for a reason. Pester your friends only as the nuclear option. I’ve given you 19 other ways to let people know about your fan page. Give your friends a break!

Don’t let the list stop there. There are hundreds of different ways to let people know about what you and your online community are up to on Facebook. Why not get creative and start a list of your own? What are some of the most interesting ways you’ve seen people or businesses promote their fan page? Let us know; share what you’ve found!


Source: Social Media Examiner, Justin Wise

Friday, September 23, 2011

Facebook Best Practices


Welcome to our series on Facebook Best Practices. Today we share a little information about Facebook with you along with the first 5 of the 20 best practices we will share with you throughout this series - so be sure to check back!

If you build it, they will come? Perhaps in baseball, but not necessarily when it comes to people (i.e. potential customers) finding your Facebook page. Those potential consumers ARE using social media…. but it’s up to YOU to make sure they can find you. Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation…. as long as you’ve done a good job of making people aware of it!

First, go to facebook.com/username and secure a custom URL for your Facebook page. Then, put that URL everywhere it’s appropriate: your website; TV, radio and print ads; signs, banners, table tents and window clings, door flyers – all marketing pieces; and your email signature.

Don’t just tell people “Find us on Facebook!” If they conduct a search for your business on Facebook, they may find many similar pages that are not yours. Make it easy for people – direct them to your URL.

The numbers associated with expertise in integrating social media into your business marketing can be mind-blowing! And with social media continuing to grow, the numbers can only get better, as businesses better understand how to effectively engage people.

A report from Chadwick Martin Bailey and iModerate reveal people feel more inclined to purchase from the brands they are fans of on Facebook. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.

Unless you have a built-in audience like the huge brands (think Nike, Coca-Cola), you’ll need to help drive traffic to your fan base. There are myriad creative ways to promote your Facebook page, one of the most complete lists below, put together by Justin Wise on Social Media Examiner:

#1: Put your fan page URL in your email signature: How many emails do you send per day? Now imagine each email you send is a chance for someone new to find out about your awesome fan page! This URL goes out on every email I send! Talk about free publicity!

#2: Write a blog post about your new fan page: Give your readers five compelling reasons why they should join your fan page. Don’t beg; just give reasons they’ll benefit.

#3: Tag other, well-trafficked fan pages in your updates: Their fans might see your page and you may get some cross-traffic.

#4: Ask your Twitter followers to join your fan page: Give some compelling reasons why your Twitter base should join your Facebook community. If Twitter is the new water cooler, think of your fan page as an invite to come in and chat. For example, tweet something like, “Wanting more conversation than 140 characters will allow? Join us on Facebook at http://fb.me/awesomefanpage.” A nice and simple ask that will get results.

#5: Invest in Facebook ads: They’re easier than you think and you can spend as little (or as much) as you’d like.

Source: Social Media Examiner, Justin Wise

Tuesday, September 20, 2011

Five Star Conference

Our Fidelity Phoenix team attended The Five Star Conference in Dallas last week. Highlights included a variety of high profile speakers, lots of informative meetings and the happy hour cigar lounge hosted by Fidelity Phoenix.

Melissa Shapiro, AVP/Director of Sales for Fidelity Phoenix attended the conference and provides a recap:

Overall general consensus of big servicers and banks is that inventory is being released now and will continuously grow over the next few months. The past 18 months has been a series of stop and go due to government involvement and regulations like HAFA and HAMP, the class action lawsuits against the banks with ROBO signings and MERS and the banks freezing all activity in order to look at their processes under a microscope to mitigate future risk. Homeowners who have stopped paying their mortgage has now had ample time to be given every opportunity to save their house with loan mod, SS, deed in lieu and government assistance programs. The sand has finally run out and the banks are filing foreclosure proceedings. Bank of America has started first and already in the Western States, including AZ has doubled in foreclosing filings.

An entire breakout session was dedicated to non traditional ways of liquidating REO’s with non profits and bulk sales. And below are some of the main takeaways from the conference:

· Asset management companies are revamping their existing preferred agent list based on expired information.

· Update your applications and resume’s regularly.

· BPO’s are extremely important. The highest isn’t necessarily the best, accuracy is what gets you the best scorecards.

· When applying to outsourcers/banks, send a recent copy of your score card to get noticed.

· Short sales are becoming more aggressive and easier to get through. The banks would rather liquidate through a SS than an REO. Better overall PR and always is a cost savings.

Wednesday, September 14, 2011

Part 2: What You Need To Know About Google And Google+

If you’re still looking for an invite, ask on Twitter or among your techie friends; post your request on your Facebook wall. You’ll soon be swimming in them.

Then what? First off, edit your profile page. Click the red “About” Link, click the blue “Edit Profile” button in the corner. Put in a photo. Add some information to your “introduction.” Add some links to the links area to the right, but don’t overdo it.

Probably the most important part of profile editing that people don’t know much about is to go to where it says “Employment”, and write something REALLY interesting in the “current” one. Your writing needs to let people know who you are, what you do, and where. Why is it so important? Because when someone sees your name anywhere on Google+ and they hover their mouse over that content, that’s what they see as the representation of you. That little bit of text explains who you are to them at a glance. Don’t write a novel, but don’t leave it blank or put something lame there. It’s a power move; first impressions count!

Everything else in your profile section is up to you.

Circles are how you group and organize people on Google+. The first thing most people do is rename the circles into something more useful. Name as it makes sense for you and your business and interests; everyone thinks differently. But make sure you do this step. Organizing people LATER is painful, and it is important to put people into lists that match your interests and needs. Editing circles is reasonably easy.

Now, find interesting people to connect with on Google+. You can go to FindPeopleOnPlus.com. There’s also group.as. Those are great for just striking out into the wild to look for people.

Once you add a few interesting people, go to THEIR profile page and see who they’ve added to circles. Now, you’re finding some interesting people.

To be an active participant, post interesting things. You can create 4 types of posts in Google+:

1. Link posts.

2. Video posts.

3. Photo posts.

4. Location posts.

You can write a post and offer a link to something interesting (like your latest blog post). You can upload a photo and write something to go along with it. You can point to YouTube videos or upload a video. And you can post location information, if that’s your thing.

The other thing you can do is share other people’s interesting posts. There’s a “share” button below most posts. That lets you find the good stuff and share it with your growing community. One point: If someone else has shared something, and you see it in your stream, and then you decide to share it, it’s nice form to credit the person who shared it with you via the text above the share. (So, if Chris posts a funny photo, and Dave shares it, and then Margie finds it in Dave’s stream and decides to share it, Margie clicks share, and says “found via Dave” in the text). Make sense? It’s a nice thing to do.

The advantage that Google+ has over Twitter is the comments. People are having really great time contributing to really good conversations in the comments sections. Comments on photos are just amazing, and in other forms, it depends on what you’re putting out, but people seem to really enjoy the back and forth. Try to be the #1 commenter on your account. Respond as often as you can.

Video Hangout is basically Google’s group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout. You can do some fun things with them. Michael Dell (yes, THAT Michael Dell) does all kinds of conversations with his. It’s really a great way to see what Google+ might be able to do for you as a platform.

The reasons to love Google+ are that it’s clean, it’s fast, it’s useful, people are very engaged, and it’s got a strong boost to you being found in web searches.

Sources: Chris Brogan, chrisbrogan.com

Monday, September 12, 2011

What You Need To Know About Google And Google+

With the recent launch of Google+, there’s been considerable focus paid to debating the merits of Google+ vs. Facebook. However, beyond direct comparison of apples and oranges, there’s a bigger story at play here for Google+.

Since its start in 1998, Google has been building and amassing an entire universe of web tools. From email and calendars to Google Docs, advertising, payment processing, site analytics, mobile, and third party apps for everything in between, the ‘Google Universe’ now offers a complete hub for its users.

The missing piece in this Google Universe has always been social…until now. Google+ has the capacity to bring all these tools together with people at the center of their new social hub. One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share with.

With the addition of Google+, small businesses now have a complete hub in Google that extends far beyond document sharing. Google offers a viable web-based alternative for all that’s needed to keep the wheels turning day in and day out. In short, many feel it’s becoming possible to run an entire business based on the Google ecosystem alone.

Google Apps Marketplace and Google’s Chrome Web Store are extensive marketplaces for web applications that host everything from accounting to project management applications, CRM to full blow ERP applications. Google+ Circles provides the social glue for co-workers who are using Google’s business apps.

Google+ has the potential to become the feed or conversation manager for all the apps that are managing activity inside of a business. It offers an expansive, easy to manage, easy to unite all business communications within a Google+ feed.

Small businesses are migrating, over 3 million so far, away from expensive on premise software solutions to Google Apps for their IT infrastructure in the cloud.

When we look back over the history of computing, we see a recurring trend where users migrate from individual tools to a unified platform. It’s a similar pattern with every computing platform since the mainframe.

This same pattern is set to repeat with Google, particularly in the small business segment. It’s no secret that small businesses have already been looking to replace desktop software and move toward a web-only environment. Online tools offer an ease of use, accessibility, and low cost that typical enterprise software just can’t match. And even web-based apps can be cumbersome if users are required to jump back and forth between apps and vendors to access point solutions for each bit of functionality.

For the small business, we know that simplicity is best. With Google, capital spending goes way down as users can access these tools on the web, and largely for free. Even more importantly, life is much easier for the small business as the full suite of tools is in one place, and integrated right out of the box.

Unlike Facebook, Google+ is less about a place to hang out and connect with friends. Rather, it’s a way to tie all the pieces of the Google Universe together and give easy access to the full suite of Google tools through a single toolbar. History shows that the benefit of an integrated system will draw small businesses away from point, best-of-breed solutions.

Sources: Ray Grainger, Mavenlink; Mashable

Friday, September 2, 2011

Twitter Stats That Will Get You To Tweet Your Brand




Twitter is a fairly "leveling" medium. While it is true that large corporations can put more resources behind their social media efforts than small businesses, Twitter's strength is being able to have a one-on-one conversation that just happens to be in front of tons of people.

Perhaps the best use of Twitter for brands of all sizes is to communicate with their customers and clients. They no longer send emails or call the 800 number with a complaint. They tweet. It is fast and easy. If small businesses set up a Twitter account only to be ready to engage with their customers who have something to say about their brand or services, they are ahead of the game.

Are you unsure about setting up an account on Twitter? Maybe you feel like it’s not right for your brand or your line of work, maybe you think that anything you would have to say would fall on deaf ears because your target audience don’t use twitter. Maybe you’re wrong…

The following statistics indicate that Twitter is fast and furiously becoming the social media platform used by everyone. The stats should show that it doesn’t matter if you are female, male, have kids …if you are wealthy, broke, employed or looking for work – you still have an audience on Twitter. Take a look and see for yourself – the stats also show that even if you haven’t got a presence on Twitter, people could still be talking about you….so maybe you should be listening?

Over the last 5 years -

· There are 200,000,000 registered Twitter users

· Almost 88% of people have awareness of Twitter and its existence

· There are 450,000 new Twitter accounts created everyday

· Meaning there are 5.2 accounts created every second of everyday

So we can longer claim that’s it unknown – there is a huge audience out there, right at your fingertips. That is a lot of people in a short space of time that have been convinced by its power.

· There are one billion tweets posted every week

· 180,000,000 every day

· 138,888 every minute

· Over 1,650 every second

· Just 5% of Twitter users create 75% of the content tweeted

· There are 1.6 billion search queries everyday

· Meaning that there are 18,000 search queries every second

Still worried that you’re too old to be using it or that your brand or company is the wrong sort to be using twitter? Take a look at the numbers then…

· 46% of Twitter users are female

· 54% are male – very equal demographics

· 53% don’t have children

· 47% do have children – time doesn’t seem to be an issue

· The majorty of twitter users are aged between 30 and 49 - perfect age group

· 43% of people follow a brand on Twitter for special deals/offers

· 75% of users are more likely to purchase from a brand they follow – good headstart

· 67% of users are likely to recommend a brand they follow to other users

Ok….but maybe you’re still worried about the freedom of speech that users have. The fact that anyone can write anything about you, your brand, your services or your skills…

· 1,000,000 people view tweets about customer service each week

· 80% of those tweets are negative and critical

· As much as 75% of traffic comes from sources outside Twitter

We’ll let you in on a secret – whether you have a twitter account or not people can write whatever they want, whenever they want – they will get heard and it will get commented on and it will get passed on. Surely it’s better to be listening in on those criticisms, dealing with them and changing things for the better. Let people know you’re listening.

Maybe you don’t have a brand or a company or even a job – we’ve got a stat that should get you tweeting nonetheless:

· Up to 85% of companies are using social media as part of their recruitment

Or maybe you don’t have the time to be on twitter in the middle of the day and therefore think you would miss out on most activity anyway….

· 5pm is the best time to be retweeted

So no excuses then? Looks like Twitter has an answer for everything….

With the social media monitoring tools out there, it is easy to stay on top of the relevant tweets and help your brand. Through these tools, brands can search for key words (like their brand name or products they sell) to find places where they can start or participate in a conversation. And it is through these conversations where relationships can start, consumers can turn into customers and one-time customers can turn into loyal customers. Twitter is huge, just look at the stats again. But don’t let it overwhelm you -- focus on the small part where you live.

Stats Source: Michelle Carvill, socialmediatoday



Wednesday, August 31, 2011

Leveraging Foursquare For Your Real Estate Practice



In mid-June of this year, the location-based social network, Foursquare announced they had reached a major milestone: 10 million users! This is particularly amazing in that they’re pretty new in the social media realm, having started in March 2009.

Of those current 10 million users, about 3 million check-in somewhere each day, and about 400,000 businesses use Foursquare as a marketing tool.

Checking in is becoming more and more popular. The latest ComScore report released in May 2011 revealed that nearly 1 in 5 smartphone owners access check-in services via their mobile device. Foursquare had 381,576,305 check-ins in 2010 alone.

So how exactly does this affect real estate? We are starting to see brokerages adopting creative social media strategies, like the ‘Race for the Home’ event that Prudential Georgia Realty did. Based in metro Atlanta, they teamed up with property search site HomeFinder.com and mobile gaming platform SCVNGR to offer some 500 prospective homebuyers the chance to compete for a $15,000 down payment on a home purchase. We’ve also seen The Corcoran Group, a New York brokerage, embrace Foursquare and is now a major brand on Foursquare. Foursquare fits beautifully into Corcoran’s core brand ideas in that the process of searching for a home is just as much about what’s outside of the 4 walls than it is inside.

What are some of the ways you can start leveraging Foursquare in your own business?

Add your own business location to Foursquare - Provide clients who check-in to your location regularly with loyalty rewards. Offer incentives for people to write tips that mention you by name e.g. “Go to Jones Realty and ask for Sally Jones. She knows Jonesville like the back of her hand.” It’s a great way to generate word-of-mouth referrals.

Check-in when you’re doing an open house - If you are a Realtor sitting at an open house, do you have a Foursquare special set up? Think of it as just one more way to market to the people who are in the immediate area and just may be looking at open houses on your block. Remember, EVERYONE who checks in somewhere nearby (the local coffee shop, hardware store, etc.) sees not just the place they’re checking into but other places nearby; including your open house IF it’s there to be found! Your Foursquare check-in provides a map to your location. Conversely, it also works the opposite way. If someone comes to your open house by way of seeing it in an ad, but are unfamiliar with the area, they can use the ‘Explore’ tab on Foursquare to check out nearby places friends have visited or are popular with locals. It’s a fantastic way to go somewhere new and try something different. You can even filter it by the type of venue you’d like to visit – the type of food you like for example. Their vast inventory of user-generated tips is the content that ultimately describes what those experiences are going to be like prior to actually going there. If you’ve never tried it, it’s a powerful form of suggestion-based marketing that often leads to some amazing recommendations. Most importantly, it keeps people engaged with you and your content in a meaningful way. The unexpected search result or experience in a sea of noise, that creates real value related to what the user was originally looking for, can be a very powerful place to position your services.

Advertise that the property is open for review on Foursquare - Mention in your web advertising that you’ve added the property location to Foursquare. Invite home open visitors to write a review. Their review will be available to other Foursquare users.

Ask your colleagues to check-in when they show the property - Get them to add a brief review while they’re at the property on an agent caravan or when showing buyers. And reciprocate by doing the same for them.



Sources: Mashable, Tech Savvy Agent


Thursday, August 25, 2011

Five Email Design Must-Haves

Even with the mad rush to embrace all the growing social media platforms into one’s marketing, there remains value in a good old email marketing campaign… if done correctly. The average email subscriber faces an inbox filled with clutter. Once they sort through a variety of personal, professional and marketing messages, they won't look kindly on messy or incoherent email offers. "Without a well-crafted, clear and consistent design for your brand, your email is going nowhere in a hurry," says John Murphy in an article at MarketingProfs.

Here's how to avoid such a pitfall:

Use a good balance of text and images. Many spam filters consider an email's text-to-image ratio when deciding if it will reach a recipient's inbox. If there's too much text or too many images, it risks banishment to the spam folder.

Assume that images will be blocked. There's a good chance your subscribers will only see embedded images if they actively click on a link to display them. Because of this, the text in your message has to make sense even if its images don't show up.

Provide a back-up option for image-rich backgrounds. A number of clients—Gmail and Microsoft Outlook, for example—don't support background images. But there's a workaround. HTML allows both an image and a color to be coded in the same tag, which means that if a mail client supports background images, the images will be displayed; if it doesn't, then the chosen color will appear as the email background instead.

Include a table of contents for lengthier messages. When an email has several sections, ease its navigation with a simple table of contents that links within the message to the topics a subscriber wants to read.

Remember a call to action. You've sent the message because you want your recipient to do something—so make sure they can.

How it works matters as much as how it reads. Don't sabotage your strong content with weak email design.

Source: MarketingProfs





Friday, August 19, 2011

Social Media's Impact On Business

If you’ve still any doubt social media is an indispensable tool for business, check out these staggering statistics of what social media campaigns accomplished for these businesses:

An Old Spice campaign resulted in a 60% increase in Facebook fans, with between 500,000 to 800,000 new fans in one month’s time. Twitter followers jumped an astounding 2,700%, and YouTube subscribers more than doubled to over 150,000.

Under Armor’s campaign to find their “Ultimate Intern” resulted in a 130% in Facebook page Like’s, a 25% increase in Facebook active users, and a 45% increase in Newsfeed impressions.

Coca-Cola got 86.5 million impressions for a Promoted Trend on Twitter. Yes, MILLION!

Evian’s video “Roller Skating Babies” received 65.5 million plays in two years.
20 million impressions came from Network Solutions “Go Granny” Super Bowl tweets.

McDonald’s showed a 33% increase in check-ins (Foursquare, Places, etc.) from a one day campaign randomly rewarding $5 and $10 gift cards for check-ins.

There were 184,000 players checking in during a scavenger game campaign at Buffalo Wild Wings.

In general, Foursquare had 381,576,305 check-ins in 2010 alone.

Are you beginning to get the picture? The numbers associated with expertise in integrating social media campaigns into your business marketing can be mind-blowing! And with social media continuing to grow, the numbers can only get better, as businesses better understand how to effectively engage people (I.e. = potential consumers). Those potential consumers ARE using social media…. Are YOU?

Source: Mashable's Todd Wasserman and Lauren Drell



Monday, August 15, 2011

Is Your Website Mobile? Part 2

People are so entrenched in the information they can gather from their mobile devices these days that they expect to be able to get what they are looking for on a mobile device… exactly when they want it. This is the case even though most real estate websites are not formatted for use on the mobile device. People have turned to apps from companies like Zillow, Trulia and Realtor.com. There’s nothing wrong with this… in fact they have great apps, however, it presents an opportunity for you as the agent to take back this consumer.

There is a good chance that the real estate consumer who texts-in for information was not aware of you or your firm prior to that text message. Now you have just provided them the exact information they wanted at the precise time they wanted it by incorporating a text message solution on your listings. In addition, if you had a mobile website, where they were able to not only get information on the property that they were looking at, but search the entire MLS, use GPS to see the 10 closest listings to the one they just looked at and get all your contact information as the agent who has provided them this information, they would be thoroughly impressed. I would go so far as to say that if you were able to provide this experience to a potential real estate consumer, the chances you could convert them to a buyer or seller have just increased dramatically.

However, if standard practices are not adhered to, potential pitfalls can occur. A poor mobile website portrays a bad impression of you and your business, potentially turning away customers. You must recognize that the needs of mobile browsers are different from PC Internet users. Based on knowledge of your customers, you should focus your message, so that it is contextual to the mobile arena and targets your mobile browsers’ needs. This must be achieved while also keeping your brand identity and marketing message consistent with your other communication media. A poorly designed mobile website will not be credible. As with the PC Internet, it is vital that mobile websites are easily accessible and are optimized for search and discovery tools.

Due to issues such as small screen sizes, slower download speeds and device incompatibility, industry standards around the Mobile Web are imperative. With the rush to create mobile websites we are seeing a wide variance in the quality of the websites created - from the captivating to the single static page.

Guidelines for mobile website development have been released by The World Wide Web Consortium (W3C), an international community where member organizations, a full-time staff, and the public work together to develop web standards. dotMobi engaged with the W3C Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outline a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices. These are intended to communicate to website developers how to improve the user experience, thus ensuring that the Mobile Web is more reliable and accessible.

The unique challenges inherent to Mobile Web include:
• Size of screen on most mobile devices.
• Scrolling on a mobile phone.
• Typing on a mobile phone.

In addition, there are wide variations in the capabilities of mobile devices; from the smallest mobile phone, to PDA handsets, to laptops with mouse and QWERTY capabilities.

The W3C and dotMobi guidelines include catering for these challenges as well as a renewed focus on website efficiency. These key elements are:
• Minimizing the number of clicks. An additional click may be a minor irritation on a PC, but on a mobile phone it is a bigger issue, information is expected quickly.
• Reducing the number of kilobytes in each downloaded page.
• Delivering specific information. Mobile devices are currently less likely to be used for general browsing but more for retrieving specific information.
There are many mobile services that provide mobile web technology that complies with the “W3C Mobile Web Best Practices”. Some optimize an existing non-mobile website for mobile use, and recognize when someone has come to the website from a mobile browser and redirects them to the mobile version. There are stand alone mobile sites. Determine which works best for you and GO MOBILE! Real estate agents with standards-compliant search-optimized mobile websites will clearly have a competitive advantage. You can become the destination for real estate information mobile devices of consumers in your local market if you format your listing information for mobile.

Sources: Sybase, a SAP mobile intelligence company; Google Insights; Nubiq; REALTOR.com®; RISMedia

Thursday, August 11, 2011

Is Your Website Mobile? Part 1

According to comScore, 36% of Americans browsed the mobile web in December 2010, and this is particularly important in real estate, where mobile buyers are looking for quick access to the best property listings available. Demand for these types of sites has grown substantially and if you would like to see your real estate business stay above the curve, you need to understand the importance of using simple mobile websites for it. You must be able to anticipate what your customers needs are and then meet them.

Bottom line though, you’re a real estate agent, you aren’t, nor should you be, a technology guru. Technology tools are to help you be a better real estate agent; because if you don’t do transactions, you don’t make money. But no matter how much technology one embraces, real estate will always be a people business. Mobile web is simply about finding them differently, communicating with them differently, and leveraging consumer-demanded technology to generate leads differently.

Consider these statistics:

• Over 70% of the world population now has a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries.
• In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. Mobile search has grown 400% in the past year.
• 85% of mobile devices will be web-enabled by 2012.
• There are almost 5 times more mobile devices than there are computers. Text messages have a 95% read-rate, and are read in an average of 4 minutes.
As Realtors use social media more and more in their marketing, the following stats become even more important to pay attention to:
• Over 1/3rd of Facebook’s 600 million+ user base uses Facebook Mobile.
• 50% of Twitter’s 165 million users use Twitter Mobile.
• 200 million+ YouTube views occur on mobile devices per day.

It's time for your business to make its next Internet visibility and marketing investment in a mobile website. Your current website is probably available on a cell-phone, but is it readable? Is it user-friendly? Really?? Tiny print, tiny pictures, and impossible to click navigation will not cut it. The biggest user frustrations with the Mobile Web are:
• Site Load Time.
• Site Navigation.
• User Friendliness.
• Web Page Layout.

The stakes are higher in terms of providing a good user experience. If a user’s time is wasted on their mobile phone, they are less likely to be forgiving.

By establishing a good mobile web presence, you are opening up a new window of opportunity and are providing a richer user experience to your mobile customers.

Sources: Sybase, a SAP mobile intelligence company; Google Insights; Nubiq; REALTOR.com®; RISMedia

Friday, August 5, 2011

Now is the Time to Buy and Hold Real Estate

As part of our Guest Blogger series we're pleased to introduce James Guajardo, Managing Partner with Arizona Equity Partners LLC. James provides his insights on the Arizona investment market.



Dow Jones Loses More than 500 Points August 4th 2011 yet Arizona is a “Bull Market” in Single Family Cash Flow Investments..
National investment strategists eye the Arizona single family cash flow investment market.





Now is the time to buy and hold real estate. Why? Rent rates are stable and the ability to buy single family homes at liquidated values makes for very promising investment returns of up to 25% not including the future appreciation potential plus depreciation expense on your taxes!

How does this make for a perfect real estate investment market? Answer: The increase in foreclosures and the tightening of lending standards has created the greatest opportunity for positive cash flow investments in our lifetime.



This decade long cycle will have long term financial impact on our next generation of college graduates as well as current baby boomers who are renting and not buying.


So, which side of the fence are you on?


James Guajardo
Managing Partner
Arizona Equity Properties LLC
www.azequityproperties.com
480-588-2211 ext. 9

QR Codes for Real Estate - Part 4


Today is the last installment of our QR Codes for Real Estate Series. Earlier in the week we provided an overview of QR codes, and throughout the week we provided ways in which you can use QR codes in real estate. Today we share the final two ideas for using QR codes to bolster your real estate practice. If you put these ideas to paractice, we'd love to hear your feedback!


4. Property Flyers – Considering all of the information about the listing is on the flyer right there in front of them I think that this is another opportunity to leverage video. If you have a full video tour of the home on YouTube link to that. If not create an Animoto video or something slideshow esque, upload to YouTube and link to that. If you are uncomfortable with video then link to a Vyoo.it listing page where they can then see additional photos and information that would not fit into a single page flyer. I have walked past 1000′s of real estate offices and have seen none of them leveraging this idea which again seems to fall into the no brainer category.

5. Your Vehicle – Hear me out on this one. I polled our Facebook fans a while back to see how many of them were leveraging their contact info and domain name on their ride. Seemed to be the majority. That being said how many agents have taken it to the next level and actually placed a QR Code on their car? My guess is zero, but hey I could be wrong. The strategy with this QR Code should be similar to the business card. Again, address in the video that you link to that you appreciate them taking the time to scan the QR Code on your vehicle and that if they are looking for a tech savvy agent to help them with their buying or selling needs you are the one they should contact when they are ready. An additional bonus is that if it replaces the current headshot you have on the window of your Camry I have made the world a better place!

Source: Chris Smith, Tech Savvy Agent

Thursday, August 4, 2011

QR Codes for Real Estate - Part 3

Welcome to our QR Codes for Real Estate Series. As QR codes gain in popularity and usage, we want to share some information about QR codes and ways they can be utilized in your real estate practice. Earlier in the week we provided an overview of QR codes and the first of 5 ways you can use QR codes in real estate. Today we share another idea on using QR codes to bolster your real estate practice. Stay tuned the rest of the week as each day we will post a new idea.



3. Direct Mail – Tracking ROI through the mail is now actually very easy using QR Codes. If you do just listed cards use Vyoo.it to send them to the mobile optimized site for that new listing. If you are looking to generate leads and new business you may also consider doing a video unique to the mail campaign similar to the above business card strategy. So for example you are mailing to Cypress Creek…start the video with “One of the things I love about working in the Cypress Creek area are the people…” Then obviously let them know that when the time comes to list they deserve to work with a Realtor who leverages the latest online and offline marketing. Even include images and video of the neighborhood to really give it that hyper local touch. Again offer up all of your contact info and social media URL’s in the video and on the mail itself.

Source: Chris Smith, Tech Savvy Agent

Wednesday, August 3, 2011

QR Codes for Real Estate - Part 2


Welcome to our QR Codes for Real Estate Series. As QR codes gain in popularity and usage, we want to share some information about QR codes and ways they can be utilized in your real estate practice. Yesterday's post was an overview of QR codes and the first of 5 ways you can use QR codes in real estate. Today we share another idea on using QR codes to bolster your real estate practice. Stay tuned the rest of the week as each day we will post a new idea.

2. Business Cards – Another no brainer in my opinion but I can envision agents screwing this up royally. If I had to guess most agents will put a QR Code on their business card that will lead to a website where the exact same information on the business card is then regurgitated. NO VALUE there beyond maybe the web visitor but again is your website even mobile friendly yet? So here is the strategy. Record a video that you upload to YouTube that is 100% specific to the fact that they got your business card and scanned it. Then use Goo.gl to generate the QR Code. So for example the beginning of the video should say “Thanks so much for taking the time to scan the QR Code on the back of my business card it was great meeting you in person…” I would also then offer them up any other resources like your Facebook Page, Blog or Twitter account letting them know that you want to connect where THEY want to connect. In the video be sure to layover text with all of the other URL’s that would be relevant and mention that when it gets closer to the time for them to buy or sell hopefully they will remember that you leverage the latest technology both off line and online!

Source: Chris Smith, Tech Savvy Agent

Tuesday, August 2, 2011

QR Codes for Real Estate - Part 1

Welcome to our QR Codes for Real Estate Series. As QR codes gain in popularity and usage, we want to share some information about QR codes and ways they can be utilized in your real estate practice. Today is an overview of QR codes and the first of 5 ways you can use QR codes in real estate. Stay tuned the rest of the week as each day we share a new idea on using QR codes to bolster your real estate practice.

You can’t pick up a magazine without seeing them embedded in ads. Most of the print marketing materials in your mailbox each day contain one. Every big brand is using them, from Best Buy to Calvin Klein, to Google Maps. Those funny little square barcodes: QR codes (abbreviated from Quick Response code), encoded with text, URLs, or other data.

Although still considered “new” technology, QR codes have been around since 1994 (primarily in Japan, the Netherlands, and South Korea) and are quickly gaining popularity across the world when it comes to promoting, branding, and marketing businesses. Relevant and immediate facts acquired from “reading” a QR code, facilitates convenience for the end-user when it comes to getting more information about your business or offer. No longer do they have to wait until they get home to look at your website to get the information they want.

Businesses can use QR codes to promote special offers, coupons, discounts, or build a list of mobile subscribers. They can be used to direct people to your website, online videos, Facebook page, etc. The possibilities are endless.

Specific to the benefits of using QR codes in your real estate business, rather than reinvent the wheel, one of the best resources we’ve come across about this was written by Chris at Tech Savvy Agent, reprinted, in part, below:

Just like with Facebook, Twitter, Blogging, Mobile, Video and any other buzz worthy platform or new technology some will adapt it quickly and pick up market share, most will fail and simply use it because the other agents in their office are. So below you will find what in my opinion are the 5 best ways to use QR codes for real estate right now. I would never assume these are the only ways and would love you to add your own creative ideas in the comments below.

Quick note before we get started with the list. A QR Code is simply a bridge to a website that when scanned with a mobile device takes a consumer on a journey beyond the paper it is printed on. One of the major perks is that all of the scans are tracked and thus the ROI is fairly easy to detect, critical to any high level marketer. I also think there are 2 key things to consider when using QR codes:

1. The web page that you direct the consumer to MUST be optimized for viewing on a mobile device. Due to this I am recommending 3 sites that will cover all 5 strategies. The first is Vyoo.it which will create a mobile friendly landing page with all of the details of the property of your choosing including price, photos and of course your contact info. The second site is Goo.gl which allows you to turn any URL into a QR Code in seconds, again all scans are being tracked. The third is YouTube which is not only optimized well for mobile but will allow you to bring a video element to your QR code marketing. To make a long story short when I recommend a video be used as the destination simply go to YouTube and grab the URL of the video and then visit Goo.gl to generate the QR Code.

2. This is a new, rapidly evolving technology (visit Best Buy, public transit, hospitals, etc lately?) that requires further explanation than just slapping a weird looking icon on your print marketing. Anytime you use a QR Code be sure to in small text explain that it requires a QR Code Reader which can be downloaded for FREE to their phone NOW by visiting their app store. It is also critical that you provide a tiny URL as an additional option below the QR Code so that those who just can not figure out the whole scanning thing can type the shortened URL directly into their mobile browser and end up in the same place anyways. Both Vyoo.it and Goo.gl provide a tiny URL along with the QR Code making this very easy to execute.

One of the top 5 ways to use QR Codes for Real Estate:

1. Lawn Signs – This would be the most obvious usage in my opinion and this is where Vyoo.it will come into play handily. Consumers like to get as much information as humanly possible before calling a sales person (you BTW). By placing the QR Code on your sign riders you will be providing potentially the hottest leads, those driving around looking for homes to buy, with all of the information needed about that property instantly. Price, interior photos and community info are typically things that a lawn sign does not provide and by leveraging a QR Code you are really giving the consumer what they want when they want it. I know some Realtors would argue that there is no longer a need to call you if you give away all of that info through the QR Code on the sign. I would argue there is already no need to call you to get that information (think online portals like Realtor.com, Zillow and Trulia all of whom have mobile apps that provide those details). People work with people they like, they will like you more if you give them more of a reason to and stop holding back data that is easily obtained without you. Again, follow the guidelines I mentioned above by further explaining the technology and providing a URL alternative on the sign rider.

Tuesday, July 26, 2011

Introducing The Fidelity National Title Luxury Package



Real Estate 101…. prospective buyers are overwhelmingly attracted to listings that:

Give an informative and VISUAL impression.
-Have top-quality images
-Have a wide variety of images and views
-A powerful visual presentation is that all important “first impression” of your

property that can make a difference whether your property is seen and sold! As buyers begin to search and narrow down the margins of their search, the key enticing element of their initial search will be a strong visual appeal with superior photos, tours, and print materials.

We are pleased to make available our EXCLUSIVE Luxury Package. The Luxury Package is available only through us, and only to Fidelity National Title Luxury Partners, at a huge savings! Let Fidelity help you stretch your marketing dollars; out-shine, don’t out-spend your competition!

Each Luxury Package To Include:

• Tours posted to Realtor.com, MSN, Google, Trulia, Zillow, Yahoo, Top Producer, Frontdoor, VisualTour, UniqueGlobalEstates.com, craigslist.org, Vast, Overstock, oodle, The Real Estate Book, & LuxuryHomeVideosOnline.com.

• 50 Premium Flyers 8.5X11 (2-sided, Full-bleed Color, UV Coated Front/Back, 111# Gloss Cover Stock)

• 100 Jumbo Postcards 8.5x5.5 mailed to 100 properties surrounding the properties. (2-sided, Full Color, UV Coated Front, 16pt Cover Stock)

• This tour is only available to Fidelity National Title Luxury Partners

Daytime Package:
FNT Price: $249.00* High Res Media Current Price: $539.45

Twilight Package:
Up to 5,000 sq ft
FNT Price: $390.00* High Res Media Current Price: $724.45

5,001-10,000 sq ft
FNT Price: $490.00* High Res Media Current Price: $824.45
* Must be ordered through FNT for discount to apply.


Get a one of a kind luxury tour for half the price you are paying now! Order a Fidelity National Title Luxury Tour Today, visit our website!

Wednesday, July 20, 2011

Buy-Fix-Flip - What is the Normal Return on Investment for a Foreclosure Property in the Phoenix Market?


We asked some of our key clients, contacts, stakeholders and industry experts to contribute to FNT Title Talk as guest bloggers. We are pleased to introduce Cari Dandy as our next contributor in our guest blogger series. Cari is a Realtor with Realty Executives Premier Marketing Group and provides valuable information about investment property in the Phoenix market.

If you want to know what the current normal return on investment for a foreclosure property in the Phoenix market, I have the latest news. Investing is RED hot! Resales recorded in the Arizona Regional MLS (ARMLS) were the highest ever in June 2011 with 11,125 sales compared to June 2010’s 9,809 sales – an increase of 13%! It is estimated that at least 40% of the properties sold were purchased by investors.

Investor traffic at auctions is growing! “On an average it takes 13 tries to get a property at auction before an investor can purchase one,” due to the amount of competition at the auctions and lower inventory, said Dustin Gaskey of Fidelity National Title. Gaskey was on a panel of foreclosure auction experts at last week’s NAHREP (National Association of Hispanic Real Estate Professionals) Arizona Real Estate Marketing Conference. The panelists talked about their experience with helping investors purchase foreclosure properties at auction, the process of fixing and flipping, and the return on investment for a foreclosure property in the Phoenix market.





Along with Gaskey, the panelists included Frank Gerola with Posted Properties and Bobby Ghisolfo with Vineyard Homes. Posted Properties helps investors bid on properties at foreclosure auctions, along with checking out a property the morning of the sale for an investor, and providing other services like “cash for keys” to motivate an occupant to leave the property once purchased at auction. They partner with Fidelity National Title Insurance Company who checks lien positions, lis pendens, HOA liens, judgments, and IRS tax liens on every property. If there is an IRS tax lien the property cannot be sold until 120 days after investor purchase. Fidelity National Title also offers title insurance after the property is purchased, and the investor will receive a preliminary report before the property is actually purchased. Vineyard Homes has rehabbed hundreds of properties for investors throughout the years. They will get an estimate on properties within 48 hours. Rehabbing a property can certainly bring an investor more return on his investment. The average sales-to-list price for an investment property is 102% versus 94% for a non-repaired property. The average price for a property purchased at auction is about $143,000, said Gerola, and a typical investment to rehab might be $20,000 - $30,000.




Investors will need some capital to do a fix and flip. Buyers at auction can purchase with cash, or get a hard money loan with a typical interest rate of 18% with 20-30% down payment. The normal fee for origination is $800 - $1000, with a 6-month term with no pre-payment penalty. A hard money loan can be a great way to leverage your investment for your foreclosure property in the Phoenix market, but you want to be sure to purchase the property right with no big negatives – no power lines nearby, no major roadways; a relatively newer property is ideal (within past 15years is ideal) and look for one without add-ons to construction (these may not be permitted or done to code), said Bobby Ghisolfo of Vineyard Homes. Ghisolfo said that the average turnaround time for a fix and flip is 45-60 days from acquisition – to rehab – to resale.


Current Return on Investment: Investors need to have realistic expectations. Because of the amount of competition for investment properties in the Phoenix market, and the rising prices at auction, whereas investors used to see a 20% or more return on investment a few years ago, now it is more normal and realistic to see an 8% - 10% return on investment, said Gaskey of Fidelity National Title. If an investor would rather buy and hold the property, look for a property with a cap rate of 10%. If you purchase a property for $100,000, you should be able to get $1000a month for the rent.

Some other interesting information I learned? “Most homes will have the sale date postponed at the auction 3-4 times before the property actually sells,” said Gerola. And the fastest selling properties are condos and townhomes – many being purchased by Canadians looking for a great little winter retreat.
Investing in foreclosure properties in the Phoenix market can bring a nice return on your investment – with the right team of experts to help you. Use a Realtor who knows the area to give you relevant comparables and information, a bidding service to help you get the right property for your business model, a title company such as Fidelity National Title, and a great contractor to get the most return on your investment.

For more information contact Cari Dandy, Realtor, GRI, ABR at Realty Executives Premier Marketing Group, 480-980-3577 or cari@caridandy.com.

Tuesday, July 19, 2011

Friday, July 15, 2011

June Coffee With Melissa

On Thursday, June 30 Melissa Shapiro, AVP/Director of Sales for Fidelity Phoenix, held her monthly "Coffee With Melissa". Melissa provided an invaluable REO Market Update on:

 What’s happening in the Market Right Now
 New Information from REO EXPO June 2011
 The “Inside Scoop” on Working with the Banks
 Diversifying your Bank Business
 Becoming a Marketing Liaison for the Bank

Below is a recap of what was discussed.

• 203k loans are now able to be obtained easier and take only a little longer than a regular loan

• Short Sales are here to stay:
o The process has gotten easier
o Banks are listening more
o FNT can escalate your short sale files with major banks and guarantee an immediate response from executive level management
o FNT has an 85% success rate in the escalation process – it’s matter of getting to the right person and creating relationships which FNT has done
o Consider building a Short Sale division in your business

• What constitutes an escalation? It’s a roadblock with a legitimate offer

• How to be successful with Short Sales:
o Use and collaborate with other agents
o Join organizations and attend their events
o Leverage your partnerships and their resources – FNT has a master asset management list

o Build a good portfolio (resume & business cards)
 Always include history in your resume and current group involvement
 Make sure your business cards show all certifications
 Putting together specialized resume gives credibility

o Align yourself with property preservation

o Make it known you are a team, not just one person and have special certifications

o If you are a minority or a women-owned business there are government programs and tax breaks available – educate yourself!

o Apply everywhere especially local banks as local banks are leading listings on ARMLS

o Create a system to track everything you do including expirations

o Enlist help if needed to stay organized and on top of action items

o Leverage your social networks to better market your REO listings

• Commercial Distressed Assets is a wave coming in the future. Banks are starting to build their commercial agent list. This is an opportunity to act on NOW!

• REOMAC has opened their application process –
o Must include 3 lender referrals
o REOMAC has small ratio of agents to lenders and banks

• Asset management companies are graded and will grade agents so you must know your success

Wednesday, July 13, 2011

Part 2: Active Rain Best Practices

One of the keys to effective use of social media for business is engagement with your peers and targeted demographic. Besides the great relationship building it does, because your comments on others’ pages, profiles, etc., are indexed by the search engines and increases your ranking, it’s also one of the fastest ways to build your business and get referrals. Think of your comments as active links to your Active Rain profile. Some tips when it comes to commenting:

>NEVER include links in your comments on others profiles and pages, and never, EVER advertise. Hard sell simply doesn’t work in the social media sphere.

>Make sure your comments add VALUE, no generic “great post!” comments. Adding value positions you as a beneficial source of knowledge.

>Answer questions, be helpful.

>Ask questions, and don’t be afraid to take an opposing view, just be non-adversarial in your manner.

In terms of creating business from your own profile posts and content, again, the key is to add value for your industry and targeted demographics. Tips for posting:

>Post multiple times a week. But again, adding value. Don’t post just for the sake of posting.

>Incorporate low-demand keywords that are relevant to you and your business expertise into many, but not all of your posts.

>Change things up from post to post. Maybe an industry-related post, followed by a personal post about life, family, hobbies – you may be surprised how you will connect with other gardening lovers if you talk about your garden!

>Write with personality, humor, etc., especially on the personal posts. Let folks get a real sense of who you are.

>Post one new testimonial each week. And as discussed in a previous post, the more specific the testimonial speaks to how you helped in a difficult transaction, or to resolve an issue or sticky situation, the more effective.

With any social media, the more you GIVE, the more you GET BACK!