If you’ve still any doubt social media is an indispensable tool for business, check out these staggering statistics of what social media campaigns accomplished for these businesses:
An Old Spice campaign resulted in a 60% increase in Facebook fans, with between 500,000 to 800,000 new fans in one month’s time. Twitter followers jumped an astounding 2,700%, and YouTube subscribers more than doubled to over 150,000.
Under Armor’s campaign to find their “Ultimate Intern” resulted in a 130% in Facebook page Like’s, a 25% increase in Facebook active users, and a 45% increase in Newsfeed impressions.
Coca-Cola got 86.5 million impressions for a Promoted Trend on Twitter. Yes, MILLION!
Evian’s video “Roller Skating Babies” received 65.5 million plays in two years.
20 million impressions came from Network Solutions “Go Granny” Super Bowl tweets.
McDonald’s showed a 33% increase in check-ins (Foursquare, Places, etc.) from a one day campaign randomly rewarding $5 and $10 gift cards for check-ins.
There were 184,000 players checking in during a scavenger game campaign at Buffalo Wild Wings.
In general, Foursquare had 381,576,305 check-ins in 2010 alone.
Are you beginning to get the picture? The numbers associated with expertise in integrating social media campaigns into your business marketing can be mind-blowing! And with social media continuing to grow, the numbers can only get better, as businesses better understand how to effectively engage people (I.e. = potential consumers). Those potential consumers ARE using social media…. Are YOU?
Source: Mashable's Todd Wasserman and Lauren Drell
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