One of the keys to effective use of social media for business is engagement with your peers and targeted demographic. Besides the great relationship building it does, because your comments on others’ pages, profiles, etc., are indexed by the search engines and increases your ranking, it’s also one of the fastest ways to build your business and get referrals. Think of your comments as active links to your Active Rain profile. Some tips when it comes to commenting:
>NEVER include links in your comments on others profiles and pages, and never, EVER advertise. Hard sell simply doesn’t work in the social media sphere.
>Make sure your comments add VALUE, no generic “great post!” comments. Adding value positions you as a beneficial source of knowledge.
>Answer questions, be helpful.
>Ask questions, and don’t be afraid to take an opposing view, just be non-adversarial in your manner.
In terms of creating business from your own profile posts and content, again, the key is to add value for your industry and targeted demographics. Tips for posting:
>Post multiple times a week. But again, adding value. Don’t post just for the sake of posting.
>Incorporate low-demand keywords that are relevant to you and your business expertise into many, but not all of your posts.
>Change things up from post to post. Maybe an industry-related post, followed by a personal post about life, family, hobbies – you may be surprised how you will connect with other gardening lovers if you talk about your garden!
>Write with personality, humor, etc., especially on the personal posts. Let folks get a real sense of who you are.
>Post one new testimonial each week. And as discussed in a previous post, the more specific the testimonial speaks to how you helped in a difficult transaction, or to resolve an issue or sticky situation, the more effective.
With any social media, the more you GIVE, the more you GET BACK!
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