In Part Two of our five-part Short Sale Series presented by Wendy Shaw, of The Russell Shaw Group, we take a look at contracts and identifying your contract philosophy.
Contract Philosophy:
When it comes to contracts, you can take three different approaches. You can choose to 1) Submit the first offer you receive and place additional offers in the queue, 2) Take the highest/best offer, 3) Require non refundable earnest money. You must decide the level of commitment you require to identify your contract philosophy– do you want to be married to your client (i.e. earnest money) or do both you and the seller agree to see other people (i.e. first offer submitted)?
Friday, February 4, 2011
Thursday, January 27, 2011
Are Short Sales For You?
Part 1 of our 5 part series "Short Sales in 2011"
Once unfamiliar territory for many agents, short sales are not going anywhere. At least, not anytime soon. Since 2007, the real estate market has experienced a definitive shift; more and more REALTORS’ business focuses on short sales and REO. If you’re a REALTOR you need to ask yourself - are you in the game? And if so, what can you do to take your business to the next level?
To help you take your business to the next level, we’ve taken the key leanings presented from a recent Fidelity National Title Short Sale Mastermind Group and created a valuable, exciting series that we’re excited to share. Wendy Shaw, of The Russell Shaw Group, a top expert in the field of short sales, along with attorney Mark Windsor of Winsor Law Group, lent their expertise to this frank discussion that takes a look at what’s on the minds of local REALTORS – challenges, successes, best practices and looking ahead to 2011. Here’s the first in a series of five that takes a look at Short Sales in 2011.
Are Short Sales For You?
Do you want a good year? Or a good career? Before deciding if short sales are for you, you must answer this question. If you’re looking for a good, or a great career, then embrace short sales. If you do your job, you’ll have a loyal group of clients for years to come.
If you’re already in the game, ask yourself: are you in a cul-de-sac or a dip? If you’re just going round and round in circles, maybe short sales are not for you. Or maybe you need to make some changes – i.e. revamp your admin staff, marketing dept, etc. At times there are definite lulls or “dips” but accepting those and looking to the future is the key to a skilled agent. If you decide short sales are for you, then commit! Now is the time for action; many agents have gotten out of the market and short sales have become much easier.
Once unfamiliar territory for many agents, short sales are not going anywhere. At least, not anytime soon. Since 2007, the real estate market has experienced a definitive shift; more and more REALTORS’ business focuses on short sales and REO. If you’re a REALTOR you need to ask yourself - are you in the game? And if so, what can you do to take your business to the next level?
To help you take your business to the next level, we’ve taken the key leanings presented from a recent Fidelity National Title Short Sale Mastermind Group and created a valuable, exciting series that we’re excited to share. Wendy Shaw, of The Russell Shaw Group, a top expert in the field of short sales, along with attorney Mark Windsor of Winsor Law Group, lent their expertise to this frank discussion that takes a look at what’s on the minds of local REALTORS – challenges, successes, best practices and looking ahead to 2011. Here’s the first in a series of five that takes a look at Short Sales in 2011.
Are Short Sales For You?
Do you want a good year? Or a good career? Before deciding if short sales are for you, you must answer this question. If you’re looking for a good, or a great career, then embrace short sales. If you do your job, you’ll have a loyal group of clients for years to come.
If you’re already in the game, ask yourself: are you in a cul-de-sac or a dip? If you’re just going round and round in circles, maybe short sales are not for you. Or maybe you need to make some changes – i.e. revamp your admin staff, marketing dept, etc. At times there are definite lulls or “dips” but accepting those and looking to the future is the key to a skilled agent. If you decide short sales are for you, then commit! Now is the time for action; many agents have gotten out of the market and short sales have become much easier.
Tuesday, January 25, 2011
Do You Want To Be A Short Sale Expert?
Fact: Distressed homes rose to a 36% market share in December from 33% in November, and 32% in December 2009. (RISMEDIA, January 21, 2011).
Fact: According to the National Association of Realtors’ most recent Realtors Confidence Index, 12% of all recent home buyers purchased their home through a short sale. (RISMEDIA, November 11, 2010)
Are you fully prepared to assist your buyers and sellers with the specialized area of short sales? Fidelity is pleased to inform you of an opportunity to participate in an open forum to assist you with your short sale challenges, presented by Brandi Johnson, a Bank of America senior negotiator. Some of the topics covered will be:
· The biggest mistakes agents make and how to avoid the pitfalls
· What you can do to expedite the short sale process!
· What are lenders really looking for?
· What is a short sale “deal-breaker”??
· Hot tips for your seller
· Does the Equator program make a difference?
Bring your questions and challenges, your appetite too, as lunch will be served. Seating will be limited; for reservations, please immediately call Jo Anne Atkins at (480) 308-9059.
When: January 25th, February 1st or February 2nd 12:00 p.m. – 3:00 p.m.
Where: Bank of America Home Loan Center, 14850 North Frank Lloyd Wright Blvd., Scottsdale, AZ 85260
Fact: According to the National Association of Realtors’ most recent Realtors Confidence Index, 12% of all recent home buyers purchased their home through a short sale. (RISMEDIA, November 11, 2010)
Are you fully prepared to assist your buyers and sellers with the specialized area of short sales? Fidelity is pleased to inform you of an opportunity to participate in an open forum to assist you with your short sale challenges, presented by Brandi Johnson, a Bank of America senior negotiator. Some of the topics covered will be:
· The biggest mistakes agents make and how to avoid the pitfalls
· What you can do to expedite the short sale process!
· What are lenders really looking for?
· What is a short sale “deal-breaker”??
· Hot tips for your seller
· Does the Equator program make a difference?
Bring your questions and challenges, your appetite too, as lunch will be served. Seating will be limited; for reservations, please immediately call Jo Anne Atkins at (480) 308-9059.
When: January 25th, February 1st or February 2nd 12:00 p.m. – 3:00 p.m.
Where: Bank of America Home Loan Center, 14850 North Frank Lloyd Wright Blvd., Scottsdale, AZ 85260
Monday, January 24, 2011
RE/MAX Panel of Stars Shined Bright
A couple of weeks ago we had the privilege of sponsoring the RE/MAX Panel of Stars. The event, held at the Renaissance Glendale Hotel and Spa on January 12, featured a panel of CyberStars and StarPower Stars that shared information on how to supercharge your business in 2011. Two of the panelists, Brett Ellis and Michael Maher provided great advice worth sharing.
Brett’s team consistently closes over 400 properties each year and is the Top Residential Real Estate Sales Team in Lee County, Florida. An accomplished author and a well-known national speaker focusing on Marketing Real Estate with Today’s Technology, Brett spoke about the importance of becoming an expert in your market by utilizing social media such as Facebook, Twitter and LinkedIn. He also stressed the the use of video in your real estate practice. His advice is to keep your videos simple and authentic, and to run your name and contact info at the bottom of the video.
Brett also spoke about the importance of blogging as the number one way to reach clients, pointing out that it is important to provide credible content.
Michael Maher is Tulsa’s youngest and most successful Realtor. He laid out a 7-Step Fresh Start – RESET Yourself plan:.
1. Define Your ‘Why’ – What provides you real satisfaction? Your 'Why' helps you persevere, provides a purpose and avoid burnout.
2. Stay Focused – Make your business fit your why; reduce interruptions, eliminate bad ideas, and realize good ideas might be bad for you (because they don’t fit your 'Why')
3. Set Up For Success – Obtain the tools you need to be efficient
4. Website Components – Make sure you have a good accessible menu bar; include video on website, add links that create trust and credibility. Clients come to websites for information, so don’t make your site all about you. Your homepage should have your contact info and links to social media pages.
5. Blogging is most important! – Blogging is more important than your website. Blogs help you build and maintain credibility, some people are using blogs as their homepage.
6. Include video on your website – This helps build credibility
7. Expand your network & knowledge
All good advice from top Real Estate Stars that you can implement in your own business!
Brett’s team consistently closes over 400 properties each year and is the Top Residential Real Estate Sales Team in Lee County, Florida. An accomplished author and a well-known national speaker focusing on Marketing Real Estate with Today’s Technology, Brett spoke about the importance of becoming an expert in your market by utilizing social media such as Facebook, Twitter and LinkedIn. He also stressed the the use of video in your real estate practice. His advice is to keep your videos simple and authentic, and to run your name and contact info at the bottom of the video.
Brett also spoke about the importance of blogging as the number one way to reach clients, pointing out that it is important to provide credible content.
Michael Maher is Tulsa’s youngest and most successful Realtor. He laid out a 7-Step Fresh Start – RESET Yourself plan:.
1. Define Your ‘Why’ – What provides you real satisfaction? Your 'Why' helps you persevere, provides a purpose and avoid burnout.
2. Stay Focused – Make your business fit your why; reduce interruptions, eliminate bad ideas, and realize good ideas might be bad for you (because they don’t fit your 'Why')
3. Set Up For Success – Obtain the tools you need to be efficient
4. Website Components – Make sure you have a good accessible menu bar; include video on website, add links that create trust and credibility. Clients come to websites for information, so don’t make your site all about you. Your homepage should have your contact info and links to social media pages.
5. Blogging is most important! – Blogging is more important than your website. Blogs help you build and maintain credibility, some people are using blogs as their homepage.
6. Include video on your website – This helps build credibility
7. Expand your network & knowledge
All good advice from top Real Estate Stars that you can implement in your own business!
Wednesday, January 19, 2011
Featured Tool of the Week - FIT
Gone for the most part are the days of looking up a local business in the Yellow Pages… we go to the Internet instead. Who hasn’t used the ‘Net to check out restaurant reviews… book travel… shop… and that includes shopping for real estate. Consumers are searching the Web 24 hours a day, 93% of home buyers start their home search online.
And consumers are not just searching online, their online activity leads to transactions. Today 80% of all real estate transactions are generated on the internet. While the majority of real estate professionals have websites these days, 90% of Agents are not successful online. Only a small percentage of Agents are successfully generating business from their websites. The reason the vast majority of Agents don’t have the same success is because they don’t have the right tool in place to successfully market themselves on the internet at the highest level, and capture those valuable internet leads. Just being online doesn’t cut it anymore – you have to have the RIGHT tool.
To ensure you have the right tool in place that consumers most demand, and one that also provides the opportunity for you to leverage the abundance of online real estate leads and convert them into business, check out Fidelity Intelligent Technology ~ FIT.
FIT includes the following features:
- Full MLS search that includes state of the art mapping features and brands all of the MLS listings to YOU.
- Lead generation tools to capture those highly coveted internet leads.
- Pages that can be fully customized and countless widgets can be added.
- Blogging software and a blogging network that allows you to blog your own content or automatically pick up content from the network so you don’t need to do a thing!
Internet home buyers today aren’t just window shopping, they are taking action! 72% drove by a home they found online. 46% walked through the home. 90% of internet searches used an Agent, with close to a quarter finding their Agent online. Contact your Fidelity rep today to see how FIT can assist you in shaping up your Internet marketing strategy to market yourself at the highest level online!
And consumers are not just searching online, their online activity leads to transactions. Today 80% of all real estate transactions are generated on the internet. While the majority of real estate professionals have websites these days, 90% of Agents are not successful online. Only a small percentage of Agents are successfully generating business from their websites. The reason the vast majority of Agents don’t have the same success is because they don’t have the right tool in place to successfully market themselves on the internet at the highest level, and capture those valuable internet leads. Just being online doesn’t cut it anymore – you have to have the RIGHT tool.
To ensure you have the right tool in place that consumers most demand, and one that also provides the opportunity for you to leverage the abundance of online real estate leads and convert them into business, check out Fidelity Intelligent Technology ~ FIT.
FIT includes the following features:
- Full MLS search that includes state of the art mapping features and brands all of the MLS listings to YOU.
- Lead generation tools to capture those highly coveted internet leads.
- Pages that can be fully customized and countless widgets can be added.
- Blogging software and a blogging network that allows you to blog your own content or automatically pick up content from the network so you don’t need to do a thing!
Internet home buyers today aren’t just window shopping, they are taking action! 72% drove by a home they found online. 46% walked through the home. 90% of internet searches used an Agent, with close to a quarter finding their Agent online. Contact your Fidelity rep today to see how FIT can assist you in shaping up your Internet marketing strategy to market yourself at the highest level online!
Saturday, January 15, 2011
Fidelity Data Shop
It’s 11:30p, you’re still wide awake, and need to finish prepping for a listing appointment in the morning. Or perhaps you’re anxious to get underway finding a buyer for the new listing you signed tonight ~ hooray for you! But as available as your fantastic Fidelity Rep always is, you’re thinking perhaps it might be pushing it a bit to call at this late hour and request a Listing Kit… what to do, what to do?
Sign up for the upcoming Fidelity Data Shop webinar, and learn how YOU can pull online Listing Kits with property information. It couldn’t be easier ~ by simply submitting an online request form, within 2-3 days you’ll receive your user name and password which then provides you 24/7 access to obtain property profiles, comparables and neighborhood information. Pull and print at your convenience!
Learning more about this fabulous tool also couldn’t be easier ~ take the training online from your home or office. So mark your calendar for Wednesday, January 19, 2011, 2p – 3p. To sign up and reserve a spot, please RSVP by sending an email request to events-fntmarketing@fnf.com. We ask that you request a copy of the "Meeting Request" be sent to you. Once you receive and accept the meeting request it should automatically drop into your email calendar. You will also have the access information in the notes section of the meeting request. If you are unable to view the meeting request or it is a challenge to find the information in the meeting request - we can send it to you in a separate email.
Contact your Fidelity Sales Representative for further details.
Sign up for the upcoming Fidelity Data Shop webinar, and learn how YOU can pull online Listing Kits with property information. It couldn’t be easier ~ by simply submitting an online request form, within 2-3 days you’ll receive your user name and password which then provides you 24/7 access to obtain property profiles, comparables and neighborhood information. Pull and print at your convenience!
Learning more about this fabulous tool also couldn’t be easier ~ take the training online from your home or office. So mark your calendar for Wednesday, January 19, 2011, 2p – 3p. To sign up and reserve a spot, please RSVP by sending an email request to events-fntmarketing@fnf.com. We ask that you request a copy of the "Meeting Request" be sent to you. Once you receive and accept the meeting request it should automatically drop into your email calendar. You will also have the access information in the notes section of the meeting request. If you are unable to view the meeting request or it is a challenge to find the information in the meeting request - we can send it to you in a separate email.
Contact your Fidelity Sales Representative for further details.
Thursday, January 13, 2011
Greening Your REO & Short Sales
Tuesday, January 18, 2011, Class: 1pm – 4pm; Networking: 4pm – 5pm.
Held at Fidelity National Title, 11th Floor, 60 E. Rio Salado Pkwy., Tempe, AZ
Learn how to help your buyers and sellers use tax incentives, grants, utility rebates and energy efficient financing to purchase or sell distressed properties from Cheryl King, EcoBroker® certified, CDPE and licensed broker.
You’ll learn:
-What an energy audit is & how it can help sell more distressed homes.
-What an energy efficient mortgage is & how it can help sell more distressed homes.
-How to incorporate these powerful tools into your listing & buyer presentations.
Completion of this class provides 3 hours of General CE Credits in Arizona. Course cost: $25.00. Seating is limited to 50, please call 888.874.0574 to register.
Held at Fidelity National Title, 11th Floor, 60 E. Rio Salado Pkwy., Tempe, AZ
Learn how to help your buyers and sellers use tax incentives, grants, utility rebates and energy efficient financing to purchase or sell distressed properties from Cheryl King, EcoBroker® certified, CDPE and licensed broker.
You’ll learn:
-What an energy audit is & how it can help sell more distressed homes.
-What an energy efficient mortgage is & how it can help sell more distressed homes.
-How to incorporate these powerful tools into your listing & buyer presentations.
Completion of this class provides 3 hours of General CE Credits in Arizona. Course cost: $25.00. Seating is limited to 50, please call 888.874.0574 to register.
Subscribe to:
Posts (Atom)
Posts
