Featured Tool of the Week - FIT

Gone for the most part are the days of looking up a local business in the Yellow Pages… we go to the Internet instead. Who hasn’t used the ‘Net to check out restaurant reviews… book travel… shop… and that includes shopping for real estate. Consumers are searching the Web 24 hours a day, 93% of home buyers start their home search online.

And consumers are not just searching online, their online activity leads to transactions. Today 80% of all real estate transactions are generated on the internet. While the majority of real estate professionals have websites these days, 90% of Agents are not successful online. Only a small percentage of Agents are successfully generating business from their websites. The reason the vast majority of Agents don’t have the same success is because they don’t have the right tool in place to successfully market themselves on the internet at the highest level, and capture those valuable internet leads. Just being online doesn’t cut it anymore – you have to have the RIGHT tool.

To ensure you have the right tool in place that consumers most demand, and one that also provides the opportunity for you to leverage the abundance of online real estate leads and convert them into business, check out Fidelity Intelligent Technology ~ FIT.

FIT includes the following features:

- Full MLS search that includes state of the art mapping features and brands all of the MLS listings to YOU.

- Lead generation tools to capture those highly coveted internet leads.

- Pages that can be fully customized and countless widgets can be added.

- Blogging software and a blogging network that allows you to blog your own content or automatically pick up content from the network so you don’t need to do a thing!

Internet home buyers today aren’t just window shopping, they are taking action! 72% drove by a home they found online. 46% walked through the home. 90% of internet searches used an Agent, with close to a quarter finding their Agent online. Contact your Fidelity rep today to see how FIT can assist you in shaping up your Internet marketing strategy to market yourself at the highest level online!