Mental lint. It drifts around in your head… all these tiny
bits of thought fluff; things to remember to do, to get, to buy, to try. And just as a clothes dryer works most
efficiently when lint-free, so too does your brain, and thus you’re more
productive.
Entire books – hundreds, if not
thousands -- have been written on the subject, but it really boils down to a
few key basics. It starts with something
as simple as a list. Get
those to-dos out of your head and on to a piece of paper where they can be
objectively evaluated and prioritized. Rate each item A, B, or C based on its
importance, with A items being those that you attack first. Before you wrap up each work day, reevaluate
and add to and drop from your list as needed, keeping your real priorities
front-and-center.
Make sure
your big items, i.e. revamp company website, are broken down into multiple
small specific tasks that can be accomplished in a few hours or less. It will
help you actually reach that bigger
goal.
Once you are
done, take a step back. Have you left enough wiggle room in your schedule for
unforeseen emergencies and interruptions?
One way to ensure you have that wiggle room is to schedule only 50-80%
of your work day. Those days you end up with a free block of
time and nothing presents itself, catch up on industry reports, self-education,
and big-picture thinking.
Multitasking is something we all do these days. The
problem is our brains just aren’t cut out for it. When you multitask, you’re
interfering with your brain’s ability to perform at max-capacity. Do you know that when you multitask, your IQ
drops by an average of 10 points, the equivalent to missing a whole
night's sleep; 15 for men, five for women.
Yes, men are three times as bad at multitasking than women. In most cases, multitasking = lesstasking. When you make brain shifts from one context
to another, you risk dropping things from your short-term memory. Do one thing
at a time, minimize context shifts, and you’ll maximize brain power.
Distractions also destroy productivity. Don’t let something else set your day. Most
people go right to their emails and start freaking out. You may end up at
inbox-zero, but accomplish nothing else. Set blocks of time each day to check
email and pick up incoming calls and set other times when you don’t. Certainly
allow for the occasional emergency call but be aware how insidious distractions
can be. You may even want to change your
email settings to deliver just two or three times a day.
The productiveness of any meeting depends on the advance
thought given the agenda, and you should never leave a meeting without writing
a follow-up list with each item assigned to one person.
Lastly, if you’re an experienced real estate
professional, be selective in the deals you
choose. You may love short sales and
hate long term rentals. You may want to just take on listings. Do
what makes you the most money and is also the most enjoyable and then assign
the other deals to someone else. For beginning agents, you should be
getting “reps in” by working on any deals until you get over the fears of
talking to people, getting contracts signed, managing deal flow, and the like. It will become clear with time what your
preferences are and where your strengths lie.
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