Using Google Keywords To Drive Traffic

Do you know and understand how to effectively use the Google keyword search tool to step things up with your social media?

In this example, we’ve searched the term phoenix foreclosures. It displays that and similar terms, and provides you with some powerful statistics: Local Monthly Searches and Global Monthly Searches columns. These statistics show the approximate number of search queries matching your keywords that were performed on Google for a month (this is an approximate 12-month average).

Also, notice the column labeled Competition. This column shows the number of advertisers worldwide bidding on each keyword relative to all keywords across Google. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.

How can this information be useful to you even if you’re not buying ad words? Give consideration to your target market, and do a search based on terms relative to that target market. Use (but don’t over-use) these keywords in your blogs, website, Facebook posts, etc. to leverage content and help gain more followers.

When reviewing the results, your natural inclination may be to pay attention to the most competitive terms, however, the more competitive the term, the harder it is for those searchers/consumers to zoom in on YOU in their search results. Consider using terms that aren’t quite as competitive, but still show a good number of monthly searches. In our example, phoenix az foreclosures shows a good volume of monthly searches, but with much less competition than phoenix foreclosures. Integrating the term Phoenix AZ foreclosures into your social media content gives you the chance of 1,300 local and 1,600 global eyes upon you; not bad for a zero dollar investment and a few minutes of your time!


You can find the Google keyword search tool at https://adwords.google.com/select/KeywordToolExternal.