*One in every five page views in the U.S. occurred on Facebook, bringing in more than 400 billion page views this year.
*The average visit time on Facebook is 20 minutes.
*Facebook members know a thing or two about loyalty. About 96% of Facebook visitors have returned within the past 30 days, as of April 2012.
Based on current numbers, it’s estimated that by the end of 2012, Facebook will approach one billion members. As social media has become a big part of life in a technology-saturated world, it developed functions other than to connect with friends and family. Social media helps businesses and professionals network, promote their products and services, and find potential clients. However, it’s a fine line, building one’s “funnel “ of prospective buyers and sellers, while not annoying them with your unsolicited marketing efforts. How you engage them is key.
A lot of you in real estate have embraced social media, and some have really learned how to fully leverage it in your business. The Corcoran Group out of NYC, in particular comes to mind, as does the Get Home Denver team. Both have iPhone and Android apps, blogs, and integrate other effective social media tools into their Facebook. And equally important, they seem to have a grasp on that fine line of the right content to engage and convert, without putting people off with overly done marketing.
Join us for an informative workshop to learn the ins and outs of leveraging Facebook in YOUR real estate business! This intensive workshop will teach you all the necessary basics to use Facebook for your business including the following:
Everything you need to know about the new Facebook Timeline
How to grow your brand with a compelling business page
How to best engage customers and prospects, build loyalty and create brand advocates
How to generate leads and business on Facebook
This is not a generic Facebook workshop but is specific for the real estate industry. You will leave with an actionable plan on how to grow your real estate practice using Facebook.
Speaker: Nadine Kagan Wilson, Moxie Consulting
Date: Wednesday, June 13, 2012
Time: 10:00 AM—11:30AM
RSVP: Erika.Kalpakoff@fnf.com
Where: Fidelity National Title– Training Room
60 E. Rio Salado Pkwy, 11th Floor
Tempe, AZ 85281
Source: Mashable, Samantha Murphy
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