Welcome to our series on Facebook Best Practices. Today we share a little information about Facebook with you along with the first 5 of the 20 best practices we will share with you throughout this series - so be sure to check back!
If you build it, they will come? Perhaps in baseball, but not necessarily when it comes to people (i.e. potential customers) finding your Facebook page. Those potential consumers ARE using social media…. but it’s up to YOU to make sure they can find you. Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation…. as long as you’ve done a good job of making people aware of it!
First, go to facebook.com/username and secure a custom URL for your Facebook page. Then, put that URL everywhere it’s appropriate: your website; TV, radio and print ads; signs, banners, table tents and window clings, door flyers – all marketing pieces; and your email signature.
Don’t just tell people “Find us on Facebook!” If they conduct a search for your business on Facebook, they may find many similar pages that are not yours. Make it easy for people – direct them to your URL.
The numbers associated with expertise in integrating social media into your business marketing can be mind-blowing! And with social media continuing to grow, the numbers can only get better, as businesses better understand how to effectively engage people.
A report from Chadwick Martin Bailey and iModerate reveal people feel more inclined to purchase from the brands they are fans of on Facebook. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.
Unless you have a built-in audience like the huge brands (think Nike, Coca-Cola), you’ll need to help drive traffic to your fan base. There are myriad creative ways to promote your Facebook page, one of the most complete lists below, put together by Justin Wise on Social Media Examiner:
#1: Put your fan page URL in your email signature: How many emails do you send per day? Now imagine each email you send is a chance for someone new to find out about your awesome fan page! This URL goes out on every email I send! Talk about free publicity!
#2: Write a blog post about your new fan page: Give your readers five compelling reasons why they should join your fan page. Don’t beg; just give reasons they’ll benefit.
#3: Tag other, well-trafficked fan pages in your updates: Their fans might see your page and you may get some cross-traffic.
#4: Ask your Twitter followers to join your fan page: Give some compelling reasons why your Twitter base should join your Facebook community. If Twitter is the new water cooler, think of your fan page as an invite to come in and chat. For example, tweet something like, “Wanting more conversation than 140 characters will allow? Join us on Facebook at http://fb.me/awesomefanpage.” A nice and simple ask that will get results.
#5: Invest in Facebook ads: They’re easier than you think and you can spend as little (or as much) as you’d like.
Source: Social Media Examiner, Justin Wise
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