Welcome to our QR Codes for Real Estate Series. As QR codes gain in popularity and usage, we want to share some information about QR codes and ways they can be utilized in your real estate practice. Earlier in the week we provided an overview of QR codes and the first of 5 ways you can use QR codes in real estate. Today we share another idea on using QR codes to bolster your real estate practice. Stay tuned the rest of the week as each day we will post a new idea.
3. Direct Mail – Tracking ROI through the mail is now actually very easy using QR Codes. If you do just listed cards use Vyoo.it to send them to the mobile optimized site for that new listing. If you are looking to generate leads and new business you may also consider doing a video unique to the mail campaign similar to the above business card strategy. So for example you are mailing to Cypress Creek…start the video with “One of the things I love about working in the Cypress Creek area are the people…” Then obviously let them know that when the time comes to list they deserve to work with a Realtor who leverages the latest online and offline marketing. Even include images and video of the neighborhood to really give it that hyper local touch. Again offer up all of your contact info and social media URL’s in the video and on the mail itself.
Source: Chris Smith, Tech Savvy Agent
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