"King of Lead Generation" Craig Proctor Live Training Session Sponsored By Fidelity Phoenix

On Tuesday, June 7 Fidelity Phoenix hosted a very special live training event with North America’s leading Real Estate Coach and “King of Lead Generation”, Craig Proctor. Over 300 Realtors attended the intense six hour event that was held at the JW Marriott Desert Ridge Resort and Spa and raised over $1200 to benefit The Boys and Girls Club.

The training session conducted by Craig Proctor highlighted the least expensive and most effective strategies, ads and systems Realtors must be using right now that will guarantee at least two new escrows in the next 30 days.


A panel of top Agents were interviewed and lot of great information was provided, attendees left with a wealth of new knowledge. Below is a video of Steve de Laveaga's opening remarks and some key takeaways from the training we’d like to share.





· Realtors are in the Marketing business, not the real estate Business

· It is important to drive all traffic through a 1-800 hotline or website to capture information

· The biggest Realtor mistake is not setting themselves apart from the crowd

· It is important to know your Unique Selling Point and what makes you different

· Consider creative “guarantee” programs in which you guarantee to sell or buy the home

· Use the “triple M” formula: right Message, right Marketplace, right Medium

· Do you have a “library” website or a “lead generation” website- must have a lead generation site to capture visitor info

· It is important to have a website that tracks visitors so traffic can be measured, if your site doesn’t track visitors it’s useless

· Small twist on an old idea: Creative open houses in which multiple homes held open for 15 minute increments

· Group homes together and offer transportation

· Must haves: system for attracting prospects, for converting appointments to clients, to provide clients with superior service and to turn them into lifetime clients

· Live your life not just your business

· Show your value

· Offer your clients “ key benefits” free of charge

· Buyers really want choices and ACCESS, not an agent



For information about our other upcoming events visit http://www.facebook.com/#!/FidelityPhoenix?sk=events