RE/MAX Panel of Stars Shined Bright

A couple of weeks ago we had the privilege of sponsoring the RE/MAX Panel of Stars. The event, held at the Renaissance Glendale Hotel and Spa on January 12, featured a panel of CyberStars and StarPower Stars that shared information on how to supercharge your business in 2011. Two of the panelists, Brett Ellis and Michael Maher provided great advice worth sharing.

Brett’s team consistently closes over 400 properties each year and is the Top Residential Real Estate Sales Team in Lee County, Florida. An accomplished author and a well-known national speaker focusing on Marketing Real Estate with Today’s Technology, Brett spoke about the importance of becoming an expert in your market by utilizing social media such as Facebook, Twitter and LinkedIn. He also stressed the the use of video in your real estate practice. His advice is to keep your videos simple and authentic, and to run your name and contact info at the bottom of the video.

Brett also spoke about the importance of blogging as the number one way to reach clients, pointing out that it is important to provide credible content.

Michael Maher is Tulsa’s youngest and most successful Realtor. He laid out a 7-Step Fresh Start – RESET Yourself plan:.
1. Define Your ‘Why’ – What provides you real satisfaction? Your 'Why' helps you persevere, provides a purpose and avoid burnout.
2. Stay Focused – Make your business fit your why; reduce interruptions, eliminate bad ideas, and realize good ideas might be bad for you (because they don’t fit your 'Why')
3. Set Up For Success – Obtain the tools you need to be efficient
4. Website Components – Make sure you have a good accessible menu bar; include video on website, add links that create trust and credibility. Clients come to websites for information, so don’t make your site all about you. Your homepage should have your contact info and links to social media pages.
5. Blogging is most important! – Blogging is more important than your website. Blogs help you build and maintain credibility, some people are using blogs as their homepage.
6. Include video on your website – This helps build credibility
7. Expand your network & knowledge

All good advice from top Real Estate Stars that you can implement in your own business!