Are Short Sales For You?

Part 1 of our 5 part series "Short Sales in 2011"

Once unfamiliar territory for many agents, short sales are not going anywhere. At least, not anytime soon. Since 2007, the real estate market has experienced a definitive shift; more and more REALTORS’ business focuses on short sales and REO. If you’re a REALTOR you need to ask yourself - are you in the game? And if so, what can you do to take your business to the next level?

To help you take your business to the next level, we’ve taken the key leanings presented from a recent Fidelity National Title Short Sale Mastermind Group and created a valuable, exciting series that we’re excited to share. Wendy Shaw, of The Russell Shaw Group, a top expert in the field of short sales, along with attorney Mark Windsor of Winsor Law Group, lent their expertise to this frank discussion that takes a look at what’s on the minds of local REALTORS – challenges, successes, best practices and looking ahead to 2011. Here’s the first in a series of five that takes a look at Short Sales in 2011.

Are Short Sales For You?

Do you want a good year? Or a good career? Before deciding if short sales are for you, you must answer this question. If you’re looking for a good, or a great career, then embrace short sales. If you do your job, you’ll have a loyal group of clients for years to come.

If you’re already in the game, ask yourself: are you in a cul-de-sac or a dip? If you’re just going round and round in circles, maybe short sales are not for you. Or maybe you need to make some changes – i.e. revamp your admin staff, marketing dept, etc. At times there are definite lulls or “dips” but accepting those and looking to the future is the key to a skilled agent. If you decide short sales are for you, then commit! Now is the time for action; many agents have gotten out of the market and short sales have become much easier.