Doing FHA Getting Real Tough, Real Soon

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Short Sale Marketing Tips!

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Short Sale Success Forum - “Best Practices & Marketing” with Guest Speaker Brett Tanner, Keller Williams Lifestyle Realty, was in fact a huge success!

It was standing room only as realtors from all corners of the valley came to the Home Design + Idea Center in North Scottsdale. The strong turn-out of 150 realtors indicates the need for education, information and interest in short sales and its longevity in real estate. As well, there isn’t another single realtor in the state doing business on the level of Brett Tanner and The Brett Tanner Team. They’ve taken over 300 short sale listings, as of this writing he has over 160 open listings and has closed over 150.

Brett Tanner discussed in detail how to structure your short sale business by breaking down infrastructure, marketing, goals and selling tactics into scalable “chunks”.

“If you want 10 or fewer listings next month, here’s what to do …”, “10-20 listings, here’s what to do …” His detail on what to spend, what to say, mailing and marketing was organized and structured and PLANNED.

Additionally, his insight on infrastructure and the specialization of each person on his team, “laser focused roles … a buyer’s agent on my team will never take a listing…”

Brett recommended that the best way to blow up your short sale business is by door knocking. It’s the most economic and results driven marketing tactic if you’re starting or a singular agent. Brett broke it down; his results averaged a minimum goal of targeting 40 doors to get a new listing. (Taking into consideration how many people you’ll actually get to speak with etc.)

Brett’s philosophy today hasn’t changed from when he first started with just him and one other agent. Every month he picks a number, A GOAL. He now manages a team of 20 and needs 4-5 buyers agents because they literally cannot keep up with the leads. A Goal. A real number. Write it down – which he made everyone do. Brett recalled setting a goal of 10 new listing not long ago and it seemed unfathomable – his team took down 41 listings in March. They’re doing something right.

Throughout his presentation he continually emphasized the importance of partnerships and his closing remarks summarized how his success is contributable to his partners (Academy Mortgage, Fidelity National Title and Vineyard Property Preservation). “A loan, rehab and title/escrow are part of almost 100% of transactions, work with people who do more than just that, work with partners that help you grow your business.”

Written by Bernadette Espinosa, Fidelity National Title, www.BernadetteEspinosaFNT.com or bernadette.espinosa@fnf.com

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Banks and Lenders react to the market and embrace the “Short Sales" Learn more, click here!

The Government To Pay The Consumer For Short Sale!

It is now more clear than ever, that we are going to see Short Sales and quite possibly Short refinances become the preferred liquidation of property means by lenders, as now we have the government becoming a stakeholder in the Short Sale process. This has really been on the cards for months, as there is no way we are going to see this mountain of foreclosures come onto the market as has been predicted since last May, in an election year and more than ever, this article tells the story, enjoy!!!!

http://www.cnbc.com/id/35762827

The New Face of Loss Mitigation Departments....

To view Steve de Laveaga, SVP of Sales and Marketing at Fidelity National Title's, perspective on the new look and focus of loss mitigation, Click Here!

First Fidelity National Title Crystal Ball 2010 Event A Success!

We held our inaugural “Real Estate Crystal Ball” event on Wednesday, January 13th and what a success! All bases covered from statistics and forecasting to practical business ideas and comic relief! One of the best outcomes was a general air of confidence by all that participated and attended … knowing what to expect, how it might curve ball on us, concentration on infrastructure and systems and lastly some validation that many of the thoughts, theories and principles we’ve all independently pondered on have credibility and merit your concern and attention. The best attention paid is to prepare your business for a topsy-turvy environment full of opportunity amidst its ‘curve balls’.

I especially thought the “Likely 2010 Scenarios”, shared by Mike Orr, echoed and confirmed that short sales will continue to grow, pending foreclosures will decline and we’ll see a growing segment of 3rd party buying at trustee sales. Unfortunately, the forecast is that pricing will likely continue to slip through the first quarter with expected bounce backs first in the short sale sales prices and in traditional resale sales prices. I thought the shortage of rental listings was also an interesting indicator to observe how it affects our real estate market.

Finally, I found the panelists to be such a diverse group representing many different facets of real estate from geographic area, areas of expertise, best practices and opinion. Sandra Wilkens, pointed out her focus on online commerce/marketing and how important education is. Scott Gibson, who’s done over 700 transactions predominantly in the REO arena, is making a sharp full-focus effort on short sales & traditional resale, that systems/infrastructure and strategic partnerships are pivotal to his team’s success. Don Matheson, Remax Fine Properties, remarked that how he runs his real estate business will also take into consideration economic indicators like unemployment and legislature. My hat’s off to all the panelists for their candor and openness to share their “secrets” on how they run their businesses and develop their best practices.

Notes provided by Bernadette Espinosa
Fidelity National Title
Business Developement and Marketing
602-448-9907
bernadette.espinosa@fnf.com
http://www.bernadetteespinosafnt.com/